BUM’s Black Summer Collection: An Alternative Inspiration
After BUM’s successful campaign on “Unleash
Your RealiTee”, comes another unconventional attempt to provide
an alternative inspiration for today’s youth in clothing—the Black Summer
Collection. Contrary to the usual
choice of hues for tropical summer setting—floral designs, neon or pastels are
the most likely preference for getups. BUM takes on a different route and still
aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’,
‘liberating’, and ‘tactful’ at the same time.
Bianca Umali, Jane Oineza and Ella Cruz
BUM known for its atypical concept in sense
and style, it has successfully put together teen stars in Philippine
entertainment industry; dominated by two of the largest television networks—the
Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel
Tanfelix and Bianca Umali were chosen to represent the brand. These five young
stars best reflect how the common youth want to be identified, accepted, and respected
as individuals and as groups.
BUM brand ambassadors, Kapamilya and Kapuso teen stars: Bianca Umali, Miguel Tanfelix, Jane Oineza, Nash Aguas and Ella Cruz
Black Summer Collection offers a unique
blend of designs and hues matched with its overarching black theme. It creates
varied physical and psychological effects for its intended market—the Filipino
youth. Black is being capitalized by BUM because it reflects and communicates—glamour,
sophistication, and exclusivity altogether.
Nash Aguas and Ella Cruz
Bianca Umali and Miguel Tanfelix
This March, BUM’s Black Summer
Collection debunks the idea of black as conventional, conservative and serious
since it is presented in a youthful manner with a refreshing twist in fashion
sensibility.
Black Summer Collection is available in all
of BUM’s boutiques and leading department stores nationwide. For more information about BUM’s Black Summer,
visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter,
Instagram or Facebook.
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