How is the Real Estate handling sustainability in the Philippines, the challenge of New Age Marketing and more #TheOutlook2019


The issue or topic about sustainability will never be properly addressed unless it is discussed and planned well at the right platform. Here in the the Philippines, being a tropical country, we are presently experiencing the "El Niňo Phenomenon," caused by Climate Change. A natural phenomenon which we do not have full control and most likely it can destroy us, inhabitants and our habitat. So what should the developers and other individuals concerned or invloved in real estate do about in order to apply sustainability? 

Aside from this very essential global issue that we are facing today, I've learned from the discussion that the Real Estate world is also tackling and basing their probable solution on sustainability upon the United Nations' 17 Sustainable Development Goals or #SDG17  . This was  created by the United Nations last September 2015, in order to transform our world. We are only given 15 years to implement this agenda and to date, we now only have 11 more years to achieve this. 

The 17 sustainable development goals (SDGs) to transform our world:

GOAL 1: No Poverty
GOAL 2: Zero Hunger
GOAL 3: Good Health and Well-being
GOAL 4: Quality Education
GOAL 5: Gender Equality
GOAL 6: Clean Water and Sanitation
GOAL 7: Affordable and Clean Energy
GOAL 8: Decent Work and Economic Growth
GOAL 9: Industry, Innovation and Infrastructure
GOAL 10: Reduced Inequality
GOAL 11: Sustainable Cities and Communities
GOAL 12: Responsible Consumption and Production
GOAL 13: Climate Action
GOAL 14: Life Below Water
GOAL 15: Life on Land
GOAL 16: Peace and Justice Strong Institutions
GOAL 17: Partnerships to achieve the Goal


Lamudi successfully held The Outlook Real Estate Conference 2019 at the Makati Shangri-La, bringing together industry thought leaders from all over the country to talk about the hot topics in the Philippine real estate sector.

The Outlook: Philippine Real Estate Conference 2019, with co-presenters Philippine Daily Inquirer Property and Holcim Philippines, provided an avenue for insightful discussion spanning a wide range of topics from sustainability to alternative ways of investing in real estate.

The major sponsors for the event are the International Workplace Group and SMDC, and the official TV partner is Cignal TV. The Outlook Conference has also teamed up with event partner Subdivision and Housing Developers Association (SHDA), and media partners Philippine Daily Inquirer Property, Business Mirror, Business World, Malaya Business Insight, Manila Standard, and Philippine Star.
The Role of Developers in Making the Philippines More Sustainable




The Outlook Conference started strong with its first track, “Taking Sustainable Action: Addressing Climate Change Through Real Estate,” where moderator Cathy Saldaña, Managing Director of PDP Architects, steered the conversation into a topic dear to her heart. The panel revealed that though different companies are already pioneering efforts to use solar energy, waste management, and water recycling to be more sustainable, there is a need to adopt a more global, top-down approach to initiate change that will last.



The panelists for this track were Cecilia Domingo, Vice-President and Head of Meralco; Gian Carlo Valerio, Chief Executive Officer of Solana Land; Ram Maganti, SVP for Marketing and Innovations of Holcim Philippines Inc.; and Gay Santos, a financial inclusion, specialist/advocate. 


The Philippines is blessed with sun and rain, Saldaña noted, both of which can be harnessed as sources of energy. Maganti also mentioned the scarcity of fresh water, prompting the company to use recycled water as part of their sustainability efforts. Domingo talked about the residential and commercial efforts started by Meralco and its subsidiaries, from solar panels to e-sakay as an initiative. According to Domingo, the Meralco compound has already banned single-use plastic, and are active in tree-planting initiatives for carbon reduction.

Real Estate Marketing for a Younger Market

The second track, “New-Age Customer Experience: Transforming Real Estate Marketing in the Age of Disruption,” moderated by Deborah Ong, Head of Corporate Partnerships at Lamudi, explored the role of disruption in shaping a new breed of real estate clients along with strategies that should be adapted to thrive in this new consumer environment. The panel discussed the “end” of the mall to give way to online shopping, and how this prediction years ago failed to take into account the adaptability of Filipinos to change. What could have ended an industry sparked disruption, giving rise to the changes in the way people do business and how consumers consume.



The panelists for this track were Thomas Mirasol, General Manager of Federal Land; Marco Antonio, President & CEO of Century Properties; Tek Samaniego, Property Editor of Philippine Daily Inquirer Property; Jose Soberano III, CEO of Cebu Landmasters; and Eugene Lozano, First Vice President for Sales and Marketing for Megaworld Corporation.




Lozano, who has witnessed the transition from traditional to digital marketing, said there is now a focus on Google Analytics. To successfully implement these changes, Lozano mentioned the importance of informing key people in the team. “We’ve been very busy re-training, providing lectures and materials to different key people just to keep up with the digital transformation of marketing strategies nowadays.” “The consumer today is more demanding,” Ong noted. “And they really want to get their money’s worth,” Samaniego added.



Uncovering New Real Estate Sales Strategies
“Fresh Perspectives: Mapping Evolving Real Estate Sales” was moderated by Bhavna Suresh, Chief Executive Officer of Lamudi. The third track leaned towards preparing the sales team for new business models, strategies, and practices that improve how real estate is offered to customers. The panelists mentioned the importance of likability and trustworthiness, the human touch, malasakit, and thinking beyond after-sales.


Projects Shaping the Filipino Community
Keynote speaker Vince Dizon, President and Chief Executive Officer of the Bases Conversion and Dyhhievelopment Authority (BCDA), shared the plans for New Clark City as part of the Build, Build, Build program. New Clark City is planned to be the Philippines’ first smart, green, and resilient metropolis. 



Keynote speaker Vince Dizon, President and Chief Executive Officer of the Bases Conversion and Development Authority (BCDA)



Holcim Solido's Jill Ong talked about what their company's doing when it comes to sustainability




The panelists were David Rafael, President & CEO of Aboitiz Land; Beth Ventura, President of Anchor Land Holdings, Inc.; Ricardo Lagdameo, First Vice President of Damosa Land; and
Raphael Felix, President of Phinma Properties Inc. and Subdivision and Housing Developers Association (SHDA).



Rafael admitted to wondering about the future of real estate. “Will we ever reach a point where people would buy property the way they buy food from Foodpanda or they buy a shirt from Lazada?”

Upon pondering, however, Rafael has come up with an answer: “At the end of the day, the human person buying property will really still need to talk to a human person.”

Startups and Their Exploration of the Sharing Economy
“Paradigm Shifts: Exploring the Sharing Economy in Philippine Real Estate” explored the changing Philippine conditions and the rise of startups that have led to the growth of the sharing economy. Eric Manuel, of Arch Capital Management, moderated the track, which discussed the commute as a major pain point for residents who eventually decide to move to co-living spaces. The very young population of the Philippines wants to be measured by their performance, not their timesheet.  Co-working spaces, on the other hand, allow young professionals to expand their network.

The track’s panelists were Jelmer Ikink, Group Director of MyTown; Nick Padilla, Co-founder, CEO & Space Captain of Kahon.ph; Paul Rivera, Co-Founder & CEO of Kalibrr; and Lars Wittig, Country Manager Philippines, Thailand, Vietnam, Cambodia, S. Korea for International Workplace Group.



Shared spaces answer the tenants’ need to escape the commute. Ikink further noted that the future of work, especially its definition, will change over time and to address this, they are working towards a zero-commute lifestyle. This means working, living, and all amenities will be in the same space.  

Choosing Investments: From POGO to Property
“Changing Face: Uncovering Alternative Ways to Invest in Real Estate” zeroed in on the drivers of investor demand, the new investment opportunities available in the market, and how the market can tap into these to encourage a robust real estate economy. The moderator, Cignal TV’s news anchor Danie Laurel, asked about the viability and sustainability of POGO as an investment. Panelists also recommend diversifying as a smart way to invest. 

The fifth and final track’s panelists were Richard Raymundo, Managing Director of Colliers; Mikko Barranda, Associate Director of Leechiu Property Consultants Inc.; Iluminada Sicat, Assistant Governor of Bangko Sentral ng Pilipinas; and Noel Rapadas, Senior Vice President and Chief Finance Officer of Torre Lorenzo.



Sicat presented an interesting fact that will help guide investors in diversifying their portfolio: “We did an assessment of the impact of POGOs on the price of our residences. There was a sudden increase in the price of rent, but if you look at the net contribution of POGOs, it’s not that big, actually.”


Raymundo also noted that if POGOs did not come, “the rents would have corrected anyway.”

Rapadas mentioned that there is still a long way to go for these kinds of investments to be sustainable. He urged investors to look at what drives prices up, and suggested following a fixed plan to see growth. Rapadas also said that despite the increase in the prices of real estate, the Philippines is still relatively cheap compared to other places for investment in Asia.





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TikTok amplifies Original Pinoy Music with its recent #TikTokOPMPlaylist challenge

October 30, 2019 



Got music to share to the world? Be heard and become the next OPM icon on TikTok!

TikTok launches the #TikTokOPMPlaylist in-app challenge to promote independent Filipino musicians and showcase local talents to the app’s growing global audience. 

The online campaign is open to Filipino independent musicians of all ages. To join, download TikTok (available for iOS and Android), create and upload a video with your original music, with the hashtag #TikTokOPMPlaylist. The winners will be ranked based on talent and video quality and will get to enjoy these exclusive privileges:

  1. Top 10 songs with highest video views will be added to the #TikTokOPMPlaylist permanent in-app music playlist.
  2. Top 3 winners will get TikTok PH Musician Verification, and entries will be shouted out on all TikTok PH official accounts.
  3. Top 3 winners will perform their original music in an exciting on-ground event in November, the Creator Plus: #TikTokOPMPlaylist. 
  4. The Top 1 original music with the highest video views and likes will be given an official hashtag challenge for their original song by TikTok PH.

The challenge is until October 31, 2019. Announcement of winners will be on November 4, 2019.

Singer-songwriter Rico Blanco calls out indie musicians to join this amazing challenge!
This might be the big break you’ve been waiting for.




About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.


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Remington Infinite Protect Hair Dryer, Russell Hobbs Power Crush and Russell Hobbs Cyclofry Plus Health Fryer launch here in the Philippines




In this very advanced and competitive world, it is a must that we should go with the flow, dance with the music and be familiar with some of the modern technologies or gadgets so as to keep ourselves abreast of what's going on around us and better keep track of what's in, and what's the latest. 

In short, we have to be updated of the advanced tech that keeps on rising and emerging every moment most especially the things that make our lives easier and would function fully and would adapt according to our lifestyle, daily routine and best interest.  I am talking about the multi-functional productd that was launched just recently by Russell Hobbs and Remington Philippines


The three exciting global products have finally reached the Philippine shores and will now be made available in our local appliance stores and online channels.  In an exclusive and intimate launch event held at Made Nice Restaurant in Rockwell Makati, guests got to know better about Remington Infinite Protect Hair Dryer, Russell Hobbs Power Crush and Russell Hobbs Cyclofry Plus Health Fryer.  

Guests also got to experience the wonders of these three (3) products first hand through a live demonstration by our invited celebrity hair stylist Renz Pangilinan and food critic Chef Nancy Reyes-Lumen.  

Get to know these products better and experience the best innovation that are within your reach.


Remington Infinite Protect Hair Dryer



Celebrity Hair Stylist Renz Pangilinan’s Live Demo at the Launch Event.


Remington Infinite Protect Hair Dryer

Your drying experience will never be the same with the newest Infinite Protect Hair Dryer from Remington.  Whether you are after a fresh blow dry or a super sleek style. The hair dryer gives you the confidence to style with the unique Infinite Protection Technology that helps protect your hair for a long lasting vibrancy and shine.

With an intelligent sensor that continuously reads your hair temperature and adjusts the heat, the hair dryer ensures your hair never rises over 85 °C. An Advanced Ceramic coated grille that transfers micro-conditioners infused with Shea Oil & U.V. filters provides extra protection to your hair as you blow dry.

The hair dryer also features 3 heat, 2 speed and true cool shot switches, 7mm and 11mm concentrators to control airflow as well as a diffuser to keep your curls looking vibrant and shiny.

The Remington Infinite Protect Hair Dryer is now available at your nearest commercial appliance store or you may purchase online through depot.ph



Russell Hobbs Power Crush
Russell Hobbs Power Crush

The Russell Hobbs Power Crush Blender is designed to make your juicing and blending tasks easy.  With its innovative features such as a 1.5L glass jar, Quad Pro 4 Tip stainless steel blade, and its 750W peak power that blends to perfection and less noise. Imagine having your morning smoothie hassle-free made from powerful blending with quiet technology, 

The Power Crush Blender also comes with a 500ml Tritan personal jar for your on-the-go drinks and easy clean touchpad controls with 3 speeds + Pulse with LED lights and 3x one touch smart settings.

Last but definitely not the least it also has its dishwasher safe removable parts for easy washing.

The Russell Hobbs Power Crush is now available at your nearest commercial appliance store or you may purchase online through depot.ph.






Russell Hobbs Cyclofry Plus Health Fryer



Russell Hobbs Cyclofry Plus Health Fryer

This is designed to take on a variety of different types of cooking from roasting, frying, grilling, and baking. Anything is possible with the Cyclofry Plus.  With its multiple attachments like the rotating basket, rotisserie, grilling rack and kebab accessories for different uses.

You can cook everything from vegetables to kebabs and even cakes. And the best of it all, if you’re looking for a fryer that lets you cook food that keeps all of the flavor and less of the guilt, then you’ll love this Russell Hobbs product that provides a healthier alternative to your normal. Take note, it requires you no oil at all!

The Russell Hobbs Cyclofry Plus Health Fryer is now available at your nearest commercial appliance store or you may purchase online through depot.ph.



Chef Nancy Reyes-Lumen introduces Russell Hobbs Power Crush and Russell Hobbs Cyclofry Plus Health Fryer



Russell Hobbs Cyclofry Plus Health Fryer makes your life easier and less guilt.



Chef Nancy Reyes-Lumen shows off some her smoothie creations using Russell Hobbs Power Crush





(L-R) Russell Hobbs Power Crush, Russell Hobbs Cyclofry Plus Health Fryer and Remington Infinite Protect Hair Dryer



ABOUT REMINGTON
Remington EST. New York 1937 is a global leader in personal care electrical products. From hair stylers to shavers, they produce everything you need to ensure you're looking your best. 

ABOUT RUSSELL HOBBS


Russell Hobbs has been synonymous with life in the kitchen for over 50 years. Known, owned and proudly on display in millions of homes, Russell Hobbs has forged a reputation for timeless, stylish kitchen appliances.
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SJDM Congresswoman Rida Robes has soft spot for the Welfare of the Youth

SJDM Congresswoman Florida Robes during the Children's Congress 2019 event 


"I think it's important for us as a society to remember that the youth within juvenile justice systems are, most of the time, youths who simply haven't had the right mentors and supporters around them - because of circumstances beyond their control." --- Q'orianka Kilcher
SJDM Congresswoman Rida Robes is one tough, persuasive, principled, and kind-hearted politician we have now. And when it comes to the  youth, the needy, and everything that concerns their welfare, she really has a soft spot for them. That is why, CW Rida has been promoting and very diligent in her campaign for the  youth who are suffering from depression.
In an interview,  the beauteous Congresswoman said, “In one public high school in a barangay in our town, 10 students, all teenagers, died of suicide due to mental health issues, in a span of one year. Many of the cases are related to online bullying."  

Being an advocate for mental health, and alarmed by the situation  that's happening not only within her circle or jurisdiction, Congresswoman Robes visits barangays and schools in San Jose Del Monte, Bulacan then conducts trainings and activities that will help the students to be  aware of their social responsibility since majority of the depression experienced by the youth were cyber-bullying and online shaming-related. “Depression needs to be treated. Early intervention can come in the form of caring. It helps a lot when a depressed individual knows someone cares,” says  Cong. Rida, who could have been a psychologist had she not shifted to Hotel and Restaurant Management in St. Paul College-Manila.
Rep. Rida even shared that,"Studies have shown that the Philippines has one of the highest cases of depression in Southeast Asia. “Reports also say that at least 3.3 million Filipinos suffer from depression."  That's quite a huge number of Filipinos who suffer depression, right?! 
Alongside with this, our kind Rep. Rida was also  appointed and recognized recently as the ambassador for Sunfull Internet  Peace Movement, in recognition of her efforts to address depression among the youth.  She had signed an agreement twith the Korean-based Sunfull Foundation, together with her other lawmakers, Rep Baby Arenas of  Pangasinan and  Rep. Ann Hofer of Zamboanga Sibugay. 
Rep. Rida is working hard to put up a mental health wellness center in San Jose del Monte. In fact, House Bill No. 2383 (an act establishing a mental health clinic in the city) has been approved in the committee level in congress.
In her recent privilege speech  entitled "Changing Faces," at the House of Representatives, she  narrated... “In our country, the rise in the number of suicide cases and youth with mental health issues maybe attributed to a convergence of risk factors like social disconnection and weakening of helpful factors like genuine relationships and healthy lifestyles." 
She reiterates the relationship of the parents and the children in the family are no longer healthy most especially when  the parents work abroad, or leave the house early in the morning and come home very late at night, plus the heavy work loads of the students from school and of course the social media  which plays as one of the major culprits to the mental health  issues of the students. The depressive and suicidal Filipinos  come from ages 13-25. 
She also spoke of the need of the Department of Health to step up the implementation of Republic Act 11036 or the Philippine Mental Health Law, particularly the launching of strong and widely promoted anti-suicide helplines.  She  also addressed the  dire need  hire  guidance counselors in public schools who serves as a glimmer of hope for the students .
The Congresswoman had also admitted that she too,  once a victim of bullying  for her  fair complexion but that didn't stop her from being good and strong-willed which she credited  to both her parents. Her father has taught her to be grateful and has inspired her to venture into construction business then she also produces concerts and has a catering  business too. 
For me, Cong. Rida Robes' advocacy for the youth is slowly but surely taking effect and being recognized not only here in our country but outside as well. I wanna congratulate you, Rep. Rida for partaking in such campaign for the welfare of the youth and giving your every effort, time and dedication you have. This is the right time to take charge and be vigilant, if you  did not emerge, and take lead on the campaign, then who else? You came in at the right moment Congresswoman and hope that others will join you in your advocacy.  











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