Relive Memories from Childhood in “The Girl from Yesterday”

Who does not have an eventful childhood? Most of our memories from our youth are spent in school. Waking up early in the morning, meeting new people who becomes your schoolmates, teachers or your principal, playing games with friends inside and outside the classroom, pranking other students or watching them being pranked. Those naughty school memories does not only belong to Class 12A3 in The Girl from Yesterday but also a significant memory to all of us.

The Girl from Yesterday will bring us back to those memories as we experience the high school life of Thu. The film is based on the classic novel of the same name by author Nguyen Nhat Anh, a novel known by many generations of students in Vietnam. Even if you’re from the 80s or the 2000s, the book will still make you laugh with its witty lines or will make you feel nostalgic when you see yourself back at the age of 15.
Everyone will find a lot of relatable situations even if you went to school 20 or 30 or 40 years ago. We will still remember the classrooms being noisy, messy but fun and when the bell rings in time for recess, everyone goes with their own silly businesses. Students here and there, doing homework or chatting about what’s the latest trend or about their crushes.
The film will also remind us about our teachers, our mentors. The people who shaped us to be the best we can be, even if we get to be the most stubborn student they’ve had.
The school’s heartthrob, the class clown, the classmate who’s always late, who always sleeps, the teacher’s pet and most of all, that special person who inspires you to go to school every day.
The Girl from Yesterday promises to give the audience various emotions that will bring us back to our childhood memories.

“The Girl from Yesterday” opens in Philippine cinemas February 14, 2018 from CJ Entertainment and Yeah! CMG, locally distributed by Rafaella Films International.
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Arjo Atayde: Of Passion, Generosity and Perseverance

Arjo Atayde : "The Actor" 

The name Arjo Atayde is I think, synonymous to being "an actor" in its real sense and meaning. Yes, he is so versatile that's why we do feel carried out more often by every character he portrays. Being an effective actor I guess, is like having your audience be affected and involved in and out of the project per se. What I mean is, the people who follows the story get affected and even reacts when they see the actor who plays a certain character. You see, that's how effective Arjo is, right? Any type of role given to him, he'll do it with  flying colors! 

His passion for acting never stops and it doesn't end in there. Like for example, he has shown exemplary performance in his previous soap, "Ang Probinsyano," as Joaquin, the prime antagonist of Coco Martin who plays Cardo. Maybe aside from having obtained it naturally, since he is the son of veteran and award-winning actress Ms. Sylvia Sanchez, he still has the ultimate passion for acting and aims to do it on his own and innovate his craft at any point. 

Arjo Atayde during his surprise visit to us, bloggers 

During one of our bonding and hay nights, we didn't even have a clue ( but honestly we are all wishing to see and talk to him), that he would surprise us. He came in all-dressed up and beaming his beautiful smile with his dimples as bonus! He was on his way to a an evening appointment but still, he spared us a moment and stayed with us for a  brief period of time. We had enough time to talk to him and ask him everything lwhat we thought we ought to learn from him. 

You see, he is very generous of his time and appreciation, that mere gesture had said it all! We all felt humbled by his pure and authentic act of appreciating our work. Aside from thanking , commenting, liking and sharing our blogs and social media posts, he had the time and effort to let us know how he feels deeply thankful for all our posts about him. 

During our interview with him, he was also generous in giving high regards to his collegues in "Hanggang Saan," most especially to Yves, her mom Sylvia of course, to Ariel Rivera, to her leading lady Sue Ramirez and everyone in the whole cast. The tv series is currently making good raves and high ratings which airs weekdays after "Asintado," during Kapamilya Gold in ABS-CBN. 

As our interview with him progresses, you can feel how much he has grown as an individual and as an actor. His mom did a really good job in raising her children Arjo and Ria who is also making her own name in the local showbiz scene. As they say, what they have become is only the result of having good parents. Arjo is very humble and respectable. If I were to ask, I can also sense that he has also the makings and the potential of a good public servant. He speaks of the truth, of the reality, he makes sense, he is deep, he is kind and considerate but at the same time I feel that he has a lot of discipline. His perseverance not only in his acting career but through his life is so admirable. 

This is me and Arjo during his surprise visit

I'd like to extend my deepest appreciation to you, Arjo. Thank you so much for sharing us your precious time and your thoughts. We hope for you to have more projects that will cater your genre and showcase your superb acting prowess. "Mabuhay Ka!" 'Til our next! 

If you likw ro watch the whole video interview with Arjo, please click my Youtube channel

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Make your Heart's Day a very memorable one with "Dionne Warwick: A Valentine Concert" at the Solaire Resort and Casino

Legendary Dionne Warwick live at the Grand Ballroom of Solaire Resort and Casino on Feb. 13 & 14 

I guess no one could ever doubt how impact did the nostalgic and classical songs of the legendary Dionne Warwick has made into our lives.  Even if Grandma and Mom had enjoyed so much of her peakest era and career, we have all grown fondly of her songs as well, the likes are: Walk On By, I Know I'll Never Love This Way Again ( one of my faves), That's What Friends Are For (the all-time friendship song), Deja Vu, I Say A Little Prayer which was re-make by Diana King in the 1997 Hollywood movie, "My Best Friend's Wedding," starting Julia Roberts and Dermot Mulroney; we can also add more faves, Close To You, Raindrops Keep Falling On My Head and a lot more! 

If my memory doesn't fail me, Dionne has been here last 2013 and had her series of concerts here in Manila and Baguio with the group "Tavares." But this time, she'll perform as a solo artist at the Solaire Resort and Casino on February 13 & 14. For everyone who are thinking and planning how to spend their Valentine with their loved ones, partners, family or friends, this is the best time to see the musical icon, Dionne Warwick herself with a very distinct soul voice that has captured the hearts of millions, we could really spend this special day of Hearts and feel the love while stripping down memory lane and make it a memorable one. 

"I've been to Manila several times...Manila audiences are wonderful, they have always seemed to enjoy my show," says the singing legend. 
For her Valentine concert, people will get to enjoy, "Songs I am expected to sing and a few surprises…it will just be two nights of wonderful musical evenings."

Be ready to be enthralled and mesmerized when you hear her famous songs such as “Don’t Make Me Over,” “Walk On By,” “Do You Know The Way to San Jose?,” “Alfie,” and “I’ll Never Love This Way Again” and other signature songs. 

Even if she’s had her share of Grammy trophies and triumphs, Billboard achievements, and a great number of popular ballads, Dionne Warwick humbly declares,  "The word or label 'Diva'  is an operatic term and I do not sing opera, therefore I cannot and do not accept being called as such."

She is revered as a singing legend and popular music icon, who to many of her admirers is gifted with a melodic and soulful voice. Her songs continue to touch the hearts of people who believe in romance, love, friendship, and forever.  

On February 13 and 14, 2018 at the Grand Ballroom of Solaire Resort and Casino, the charismatic chanteuse headlines a two-night concert.

She shares, "All of my songs are close to my heart as they are like my children. The success of these songs; I attribute both to the wonderful composers and lyricists."

What are the ingredients for a great song? Warwick replies, "Lyrics first, as I must believe in the words I sing, and of course, a memorable melody."

The musical icon has formed a long and successful partnership with songwriters Burt Bacharach and Hal David.  Warwick ranks among the 40 biggest hit makers of the entire rock era, based on the Billboard Hot 100 Pop Singles Charts, with 56 of the legendary American singer’s singles making the Billboard Hot 100 between 1962 and 1998 and 80 singles making all Billboard charts combined.

For Bacharach, Warwick is "A woman who has a tremendously strong side and a delicacy when singing softly--- like miniature ships in bottles.”
Warwick received her first Grammy in 1968 for “Do You Know the Way to San Jose?” and her second in 1970 for “I’ll Never Fall In Love Again.”

Under Arista Records, Warwick won the Grammy for Best Female Pop Vocal Performance for “I’ll Never Love This Way Again” and Best Female R&B Vocal Performance for “Déjà Vu” in 1980. She became the first female artist in the history of the Grammys to win in two categories on the same year.

In 1985, Warwick contributed her voice to the multi-Grammy winning song “We Are The World” which also spent four consecutive weeks at number 1 on the Billboard Hot 100 chart. On the same year, she recorded the American Foundation for AIDS Research benefit song “That’s What Friends Are For” with Stevie Wonder, Elton John, and Gladys Knight.

In a career that spans five decades, Dionne Warwick’s melodic and soulful voice remains unmatched.

To Bacharach, David and the multitude of people she had the pleasure of working with, Warwick enthuses, "I am forever grateful."

To newcomers in the industry, her advice, "Be true to yourself and what you want...if you can think it, you can do it."

"I am truly looking forward to coming again to Manila and I do hope all of you will be at the concert to enjoy," says Warwick.

We know we will never love this way again, that is why this season of romance, be part of “Dionne Warwick: A Valentine Concert” to be held on February 13 and 14, 2018 at the Solaire Grand Ballroom.

For tickets, please visit or call Ticketworld at 8919999.

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"The Captain," Alvin Patrimonio and his power booster "Pyoorboost" by Pyoor Essentials

Alvin Patrimonio together with the Pyoor Essentials executives during 2018 Pyoor Essentials Kick Off Party held at Glass Garden 

Alvin Vergara Patrimonio is a top Philippine cager, a Legend, a history maker, hall of famer and probably one of the best Power Forwards in the history of Philippine Basketball Association. He can be considered second most popular basketball player in the Philippines behind the "Living Legend," Robert Jaworski. He stands 6'3" and his looks and stance today has never revealed his real age, which is 51, (November 17, 1966) would you believe?! 

Back in his heydays, Alvin played with his longtime home company, Purefoods in 1988. He was so popular then and even acquired these achievements: 

  • Most Valuable Player in 1991, 1993, 1994, and 1997
  • Mythical First Team Selection in 1989, 1990, 1991, 1992, 1993, 1994, 1996, 1997, 1998, and 2000
  • Mythical Second Team Selection in 1995
  • Best Player of the Conference in 1994 Commissioner's Cup, 1996 All-Filipino Cup, and 1997 Governor's Cup
  • PBA Press Corps Newsmaker of the Year in 1993
  • 12-time PBA All-Star
  • Most Valuable Player of the 1991 PBA All-Star Game
  • 25 PBA Greatest Players Member
  • PBA 5,000 Points Club Member
  • PBA 10,000 Points Club Member
  • PBA 15,000 Points Club Member
  • PBA Third Conference champions (1990)
  • PBA All-Filipino Cup champions (1991, 1993, 1997)
  • PBA Commissioner's Cup champions (1994)
  • PBA Governor's Cup champions (2002)
  • Most MVP awards (4, tied with Ramon Fernandez
  • Most consecutive games played (596)
  • One of eight players to play at least 800 games 

"The Captain" Alvin Patrimonio 

Due to his overwhelming popularity, he was even offered to enter local showbiz, first as a guest artist in "Bondying," with retired PBA player Jimmy Santos as lead then he was officially as an actor via the film "Last Two Minutes," in 1990 along with his basketball colleagues Jerry Codiñera and Paul Alvarez. His showbiz career even progressed as he was paired with the "Diamond Star," Maricel Soriano in the remake movie "Dobol Dribol," in 1992 and "Tasya Fantasya," in 1994 opposite the "Queen Of All Media," Kris Aquino. And the rest is history. 

After 16 years of playing in PBA, in 2004, he has announced his retirement. Alvin is said to be Philippine Basketball's one of the most beloved players. Today, he keeps himself busy by being the team manager of Purefoods Star Hotshots and is also Pyoor Essentials product ambassador. 

What is Pyoor (Pure) Essentials? 

PYOOR ESSENTIALS is engaged in marketing of certified organic skin care products, Kosher Certified ingredients of supplements and bevarages. The Company prides itself on sourcing products that are Pure, Safe, Effective and maintains a steadfast commitment to ZERO TOLERANCE of all animal testing from their product line. 

Alvin Patrimonio is the ambassador of "Pyoorboost," a product of Pyoor Essentials International 

Alvin has been using "Pyoorboost," it is said to be mainly for the "Man On The Go," like Alvin, it boosts sports performance, increases energy, increases libido and fertility in men, improves learning and memory, improves brain function and it may reduce prostate size. Its benefits includes: Highly nutritious, high in protein and carbohydrates, rich in nutrients like Vitamin C, Copper & Iron, with no fillers, no flowagents and no chemicals, just take one capsule (500mg.) a day, then  you're stronger and on the go! 

Pyoor Essentials International's "Pyoor Boost" 

Product Description

The PYOOR way of bringing out a REVITALIZED MAN

Asked Alvin what was the effect of "Pyoorboost?" to him, he replied, " Na-boost 'yung energy ko and nafi-feel ko din na nagttrim-down ako... olay lang 'yung kain ko, nandudun pa rin, mabilis lang mag-burn." He also added, "I'm sure pag na-try n'yo 'to, mafi-feel n'yo 'uung difference sa inyo, talagang ma-boost talaga ang energy ninyo, very organic and healthy talaga." 

"The Captain" himself with "Pyoorboost" 

Alvin Patrimonio (far right) with top executives of Pyoor Essentials International 

For more info and details check out their website: 
Facebook page:

To view full videos of our interview during Pyoor Essentials 2018 Kick Off Party
Please click on my Youtube channel here

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Dennis Trillo is squeezed by three beautiful women in "The One That Got Away"

The lead cast of "The One That Got Away," Rhian Ramos, Dennis Trillo, Lovi Poe and Max Collins 

Would you recall that for once in your life, you had "The One That Got Away?" Someone special in your life that you had lost due to some inevitable circumstances or reasons that in a way, made you choose not to pursue with your relationship with him or her anymore... and then later on in your life, you get to realize that he or she's the only one that's missing... the one that would perhaps fill all those gaps and blank spaces to your being but it maybe too late for the both of you to reconcile or patch things up.  So, I am asking you once again, have you experienced it?  

Hmmmm... this new tv drama, romance-comedy series of GMA Network entitled "The One That Got Away," is making me realize and pushing me back to memory lane, I remember having a TOTGA (The One That Got Away), back in college days, we were so young then and distance had kept us apart. I don't know if you can relate to the feeling of longingness, every time I think about him and the nice things about him. Awwww, now I am getting emotional hahaha anyways, just sharing my thoughts with you amazing peeps. And I know you can also relate to GMA's TOTGA show headed by the dashing Dennis Trillo and the three gorgeous ladies of his life--- Lovi Poe, Rhian Ramos and Max Collins. 

PLOT of the Story: 

What if three beautiful, independent women who have the same ex-boyfriend meet and they all happen to still be in love with him? Can they set their personal differences aside and fight for love fairly, or is this a case of every woman for herself?
The first ex-girlfriend is Lovi Poe as Alexandra Rey "Alex" Makalintal. She is beautiful, independent, family-oriented and incredibly career-driven. She and Liam fell madly in love. Alex's family loved Liam too, and Liam's friends all liked Alex for him. But Alex's career goals got in the way. She rejected Liam's marriage proposal and they parted ways.
Max Collins is the second ex-girlfriend as Darlene "Darcy" Sibuyan. She and Liam met after Liam broke up with Alex. They became friends until they fell for each other. But when an opportunity abroad presented itself to Darcy, she decided to take it. The long distance relationship didn't work for both of them, eventually breaking them apart.
The third ex-girlfriend is Rhian Ramos at Sophia Elizabeth "Zoe" Velasquez. She is a swimwear designer and blogger who's always out for fun. Her parents separated when she was young which is why Liam became her pseudo-family. However, Zoe's possessive tendencies and Liam's busy schedule is the reason why their relationship fell apart. But ever since breaking up with him, Zoe regretted her decision and wants Liam back.
Dennis Trillo is William Dominic "Liam" Ilustre or Alex, Darcy and Zoe's ex-boyfriend. He is the ideal boyfriend—handsome, smart, loving and a true gentleman. He manages his own organic farm and dreams of a big, happy family. He eventually meets a fatal accident and wakes up from a coma to find his three exes together in his hospital room.

Among the three ex-girlfriends of Liam, I guess I can relate more with Darcy played by Max Collins. Sometimes LDR or Long Distance Relationships do not actually work the way that you imagined it to be. No matter how hard you try and for some reason, when you suddenly feel that the right time for the both of you to be together again, fate's not too friendly anymore... conflict will arise again. If you were to choose, would you be willing to sacrifice for the one that you love, are you willing to adjust for him/her to make your relationship will zwork? How far would you go? Those are just some of the questions that you need to ask yourself. If the answer to these three principal questions were all YES, then you are not ready to let go of him/her. You will not be a candidate for the #TheOneThatGotAway or TOTGA syndrome. 
In the case of Liam, played by Dennis Trillo, aside from being torn between his three lovely ex's, his medical condition has made the situation worse. With Alex, Darcy and Zoe around, how can Liam choose between these amazing women who for once had been a part of his life? Darcy, Alex and Zoe are still very much in love with Liam. Will the friendship of these three ladies suffer or be affected since they all wanted to win back Liam's heart again?  Every episode is really worth waiting and watching for. 

Do catch "The One That Away" over GMA's Telebabad right after "Kambal Karibal" during weekdays. 

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Spend this Valentines Season with love and the smooth sound of Grammy Award winner PEABO BRYSON as he returns to Manila to headline LOVE ROCKS!  For one night only, fans can catch Peabo Bryson, “The King of Balladeers,” live in concert, Tuesday, February 13, 2018, 8:00pm at Resorts World Manila, Newport Performing Arts Theater.  International recording artist J MICHAELS also returns to NPAT as co-headliner and host of the ongoing Love Rocks! concert series.  Former Miss Saigon JENINE DESIDERIO will complete this fantastic lineup as special guest artist, all backed by the J Michaels Band under the direction of Maestro Danny Favis.  The theme for the evening will also include a tribute to the music of Burt Bacharach, with each artist performing their favorite Bacharach tunes.

Peabo Bryson has established a career as one of the premier male vocalists in contemporary music of the last quarter century. Possessing a beautifully rich, almost operatic voice, this two-time Grammy® Award-winner has survived and prospered despite the passage of time and changes in popular musical trends. With twenty albums to his credit, Peabo Bryson has enjoyed an unprecedented across-the-board level of international success, Bryson has the distinction of being the first artist in music history to have separate records topping four different charts.

Bryson was among the premier silky-voiced soul artists who emerged as the softer, more sophisticated urban contemporary sound became dominant in the '70s and'80s. He made hit duets with Natalie Cole, Roberta Flack, Melissa Manchester, and Lea Salonga. Bryson enjoyed more success with “If Ever You're in My Arms Again,” “Can You Stop the Rain;” “Through the Fire” and “Unconditional Love.” Bryson won his first Grammy® Award in 1992 for his performance of the song "Beauty and the Beast" with Céline Dion. His second Grammy was awarded the following year for "A Whole New World" (Aladdin's Theme) with Regina Belle, being the only Disney song to make it to the Billboard top 100, and topping it at #1. With his tremendous crossover success, Peabo has transitioned into a world of international acclaim. Peabo Bryson is, at his intimate best, a legendary vocalist offering a timeless mix of pop and soul as only he can. Bryson has amassed a loyal fan base, critical acclaim and an avalanche of awards by being one of the “truly best friends” a song could ever have.

As lead Vocalist and Host of Love Rocks!, Manila-born J Michaels is an international recording artist and longtime showman who effortlessly shows incredible versatility in musical styles accompanied by some of the most talented musicians and backup singers. J Michaels has shared the stage with legendary rocks artists like Ambrosia, John Ford Coley, Dan Hill, Jimi Jamison, Terry Sylvester of the Hollies, Yvonne Elliman, Gary Puckett, Stephen Bishop and more. His online music videos, filmed on location in various countries, have quickly gained popularity with over 2 million new views in 2017, earning him fans worldwide, including many in Philippines.

LOVE ROCKS! is a trademarked concept show that has had great international acclaim and success.  Each show is hosted by J Michaels and features one or more Multi-Platinum and Grammy® headline artists.  The J Michaels Band has served as backup band for the Love Rocks! concert series pairing world-class concert and touring musicians with incredible guest headliners.  2018 marks the 10th anniversary of Love Rocks! concerts, fans can look forward to multiple shows an more great artists in the coming months.

This Love Rocks! Concert is presented in cooperation with Grand Leisure Corporation and Events by WEG Inc.

Tickets are available now at all TicketWorld outlets, Resorts World Manila Box Office, and online at


Media contact:
09174308904 Lance Romel

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How Mang Inasal satisfies Filipino eating quirks

Mang Inasal’sdelicious food offerings bring out the quirks in Filipino food lovers to embrace the sarap ng kaing Pinoy experience.

There is no denying that the Filipino’s have an undying love for food. Our fiesta-driven culture is full of celebrations marked by the partaking of food. In fact, Filipinos have made it a point to find almost every reason to eat.

Interestingly, food-loving Pinoys have developed quirky eating habits -– from their generous use of condiments to their shameless use of hands during boodle fights.

Mang Inasal, the home of the 2-in-1 sa laki, nuot sa ihaw sarap chicken inasal, has not only  captured the taste of Pinoy comfort foods. It has also encouraged a dining experience where everyone is comfortable to show their eating habits, making for a true sarap ng kaing Pinoy moment with loved ones.

Here are some special quirks that describe Filipino food lovers:

Customers can satisfy their cravings for Pinoy comfort food with Mang Inasal’s paborito meals.

Rice is staple
What will truly make a meal satisfying for Filipinos is if they pair their ulam or viand with a cup or two of rice. At Mang Inasal, everyone can satisfy their craving for chicken inasal that comes with unlimited rice. Delight in the nuot sa ihaw sarap of the grilled chicken without worrying about running out of rice.

Kamayan practice
One way to feast on a Mang Inasal salu-salo is by going utensils-free! Kamayan is a common practice where food is eaten by scooping just the right amount of rice in one hand and getting your ulam with the other. Since Mang Inasal promises Pinoy-style eating, Filipinos can savor more their chicken inasal pecho and paa by using bare hands.

Not without condiments
Most Pinoys love to drizzle their food with condiments to further enhance the flavors. And what most Filipinos like about dining at Mang Inasal is that each table has a rack of soy sauce, vinegar, and chicken oil which they can use for their sawsawan for the chicken inasal. Patrons know that the best way to enjoy chicken inasal is by eating it with rice mixed with chicken oil.

Merienda time
Many Filipinos eat five times a day because of merienda in the morning and in the afternoon – the time they usually take a break at school, work, or home to indulge in their favourite snack. Pinoys can drop by Mang Inasal to get their merienda fix from classic favorites such as the creamy Pinoy Halo-Halo, sweet leche flan, and flavorful palabok.

Merienda time is more enjoyable with Mang Inasal favorites such as Palabok, Halo-halo, and Lumpiang Togue.

Salu-salo everyday
Filipinos are festive people - they always find reason to celebrate over a feast of well-loved dishes anytime, anywhere. They can have a fill of Mang Inasal Fiesta Inasal meal -- the perfect combination of one-piece chicken inasal, one-piece lumpiang togue, and a generous side serving of palabok. Or to make the day special for everyone, families can have salu-salo over the Palabok Party Pan paired with pork BBQ.  

Indeed, at Mang Inasal, Filipinos can delight in a wide array of great-tasting traditional food, bringing out their distinct quirks to enjoy a real Pinoy-style eating experience.
Pista ng Chicken Inasal
Meanwhile, as a special treat for its customers, Mang Inasal will hold                                                                             a one-day Pista ng Chicken Inasal on Friday, Jan. 26 in all its stores nationwide.
This whole day event is Mang Inasal’s way of celebrating the Pinoys’ love for Chicken Inasal.
Everyone can enjoy P10 discounts on all Paborito Chicken Value Meals for dine-in, take out, and delivery.
So spread the word and encourage your relatives and friends to go to any Mang Inasal branch on Jan.26 and enjoy a fun-filled and satisfying salu-salo at the Pista ng Chicken Inasal.

About Mang Inasal
Mang Inasal is the number one Pinoy barbecue brand that is known for its authentic fusion of traditional Pinoy cuisine with a fast-food concept.
Today, Mang Inasal leads the market with its strong portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and Palabok. Currently, the company has over 450 stores nationwide to cater to the growing love of Filipinos for the brand.
The brand has also received numerous awards including the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino Franchise Award from the 2015 Franchise Excellence Awards.

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Uncovering the secrets of Vivo’s success in 2017

There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines.

But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.

What made Vivo successful?

Vivo cares about its users, pushing the brand to constantly innovate and improve user experience. Vivo maintains six research and development centers and continuously improves their products. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm.

In an aim to provide its users—mostly the young, selfie-centric generation, Vivo launched the world-leading 24MP front camera—one of the industry’s firsts with a special selfie soft light to cater to constant need to document one’s experiences anytime, anywhere, even in dimly lit environments.

Vivo took Sports marketing seriously in 2017

Vivo signed up NBA superstar Stephen Curry in mid 2017 to represent its equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the 2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017. In the Philippines, Vivo supported various sports events as co-presenter and sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 and Season 2017 and 2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.

Entertainment, lifestyle, and fashion were a spotlight for Vivo in 2017

Vivo’s entrance into the entertainment, lifestyle, and fashion scene were quite eventful in 2017. During the grand launch of the Vivo V7+, the biggest celebrities were formally introduced as the ambassadors for the brand with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the roster of these star influencers. All in all, Vivo Philippines launched 25 local brand endorsers: Maymay Entrata, BOYBANDPH, Kisses Delavin, Chienna Filomeno, Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan, Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy, De Leon, Sue Ramirez, Verniece Enciso, Joyce Pring, and Jason Dy.

Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring Summer with their brand influencers Kathryn Bernardo and Kisses Delavin headlining the stylish event.

In order to reach out to more of the younger populace, Vivo mall and school tours were also in abundance with 59 mall tours nationwide featuring the Vivo brand influencers and 19 school tours in various colleges and universities in and out of Manila featuring the best bands and music artists.

Vivo helps, heals, and cares

In December 2017, Vivo launched a touching tribute video for the freedom fighters of Marawi which garnered a total of 2.2 million views on the official Vivo Philippines Facebook page and 91,000 interactions. To follow through with their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines volunteers and Vivo brand influencers dropped by to spend time with the wounded soldiers of Marawi to give moral support. The Vivo group offered simple tokens and a bit of entertainment to the delight of the soldiers and their families.

Video link:

Vivo, indeed, maintained its momentum in the top tier of the mobile phone industry. This success can be attributed to the brands accurate consumer insight and creative marketing strategy. Vivo is relatable to the global young and hip consumers and is a reachable and serviceable brand anytime, anywhere.

For inquiries about Vivo, visit the Vivo website at or check out their Facebook (, Instagram (, and Twitter ( accounts.

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