BUM: DARE TO EVOLVE THIS SUMMER





TheFreeDictionary.com defines BUM as:
1. A tramp; a vagrant.
2. A lazy or shiftless person, especially one who seeks to live solely by the support of others.
3. An incompetent, insignificant, or obnoxious person: The batter called the pitcher a bum.
4. One who is devoted to a particular activity or milieu: a beach bum.


I know, I know it all spell... negative. But BUM basically is a single and very catchy word, right? Actually most of the times, negative terms are the words that easily cling to everyone's minds. A very good citation was the bad or ill news and publicities find a very huge pace in the society. 

But what if, all these negativities were opposed and be converted to create positivities as well as possibilities? I guess, BUM is doing us a great favor, their fashion implies, instead of characterizing laziness, incompetency and obnoxiousness, BUM allows us to witness and experience the "other" side. BUM simply DARES TO EVOLVE!!! 

I was invited by my good friend Rai Lacoste of www.BNLMAG.com (thanks heaps!) and had the privilege to watch, observe, interview, take shots and enjoy BUM's Dare to Evolve Summer Collection photo shoot. 

The 19-year old head-turner and one of ABS-CBN's Star Magic talents, Empress Schuck is one of the image and brand models of BUM Equipment. 




We've seen this young lady blossomed and developed into a fine actress. She is presently engaging herself into much more mature roles like that of her current Kapamilya Gold afternoon tv series entitled "Mundo man ay Magunaw," where she plays one of Eula Valdez's daughters as Sheryl with her sibling Nikki Gil as Jennifer and she's being paired with Ejay Falcon. This project was their second team-up after the very successful airing of "Guns and Roses," which topbills Philippine Cinema's "Bad boy" Robin Padilla and the gorgeous Bea Alonzo. Empress has been a BUM endorser for five years now and she hopes to star in an action movie doin' an "Angelina Jolie" type of role. 


According to Empress, she's only allowed to entertain suitors and admirers, she thinks that this isn't the right time for her yet to enter into a relationship and that Ejay is only a close friend.









Me and Empress during the very exclusive BUM photoshoot


The very flamboyant... 

playful....

and funny ==> Dino Imperial

This 24-year old former Star Magic talent; commercial model and is presently one of Viva artists alongside with Anne Curtis and Sarah Geronimo, is always at his "hype." :)) If I wasn't aware of his real age, I would think he's only a sixteen or a seventeen year-old stylish head-turner. Dino and Empress always get along so well and they've this "magic" chemistry in front of the camera which was very evident in the shots taken and I, myself could attest to that. For these two beautiful and amazing BUM celebrity endorsers, just put on the right music, then the party begins... :))

Wanna see them move? 







So, you  think you've had enough? Nah ah, I got more cool and "behind the scene" pics from their photo shoot. :) Just wanna apologize for the low quality of the pics, we weren't allowed to use our camera flashes. :)) but that's understandably just and fair. 

Oooops! It's just me! hehehe :P


Meanwhile, this 14-year old petite and charming teeny-bopper Bea Binene, one of the finalists in GMA 7's Star Struck Kids in 2004 has been a very influential BUM celebrity endorser. And being one of the Junior Child Ambassadors of the Haribon Foundation, she has established a name of her own in the local industry. After the successful airing of "Reel Love Presents: Tween Hearts" over Kapuso Network Channel 7, Bea was reunited by her reel love team Jake Vargas in "Alice Bungisngis and her Wonder Walis" which is airs during weekdays before "24 Oras" in GMA 7. 






"Kulitan" time with her Kuya Dino 


with the sweet babe, Bea ;))

And finally, the newest addition to BUM equipment family, coming from a very well-known showbiz 
clan... it's Daniel Padilla! 




Had the chance to interview the newest BUM celebrity brand ambassador and one of the most sought-after teen-age actors of today. This seventeener son of former actress Karla Estrada and actor/ brother of Philippine Cinema's "Bad Boy" Robin Padilla, Rommel Padilla is dramatically making waves and gaining his own set of followers. Having finished his last youth-oriented show, "Growing Up," in Kapamilya network, he's being teamed- up once again with Kathryn Bernardo in the currently airing ABS-CBN teleserye "Princess and I," whom Daniel finds very attractive. The newest teen-age idol admits that he doesn't court her pretty co-star he believes that everything should come at the right time and place. 


Bea Binene and Daniel Padilla

Can't help but notice Daniel's very recognizable voice, as if I was talking with his Uncle Robin, he even has his uncle's mannerisms and looks. :)) Incidentally, Daniel can't still disclose the title of the movie he's doing with his Uncle Robin. I asked him what do his parents Karla and Rommel advice him re his entering in showbiz, "Magtiyaga lang daw po ako at mahalin ang trabaho pati ang mga kasamahan ko," he answered. 

Thumbs-up to you Daniel and BUM!

How do you feel now being the newest addition to the BUM Equipment family? "S'yempre tuwang-tuwa po ako, sino ba namang hindi matutuwa eh pinili po nila ako," he quipped. What's your message to your BUM family? "Hindi ko po sasayangin ang binigay nilang pagtitiwala," he said... attaboy! 







with the very nice and pretty Ms. Sheina San Antonio, BUM's designer for Girls Teens Wear. Thanks deary for the materials. ;))



The very accommodating Mr. Beni Reyes, BUM's designer for Boys Teens Wear holding the latest jacket that will soon hit the stores after summer, hmmm excited much! ;))

Beni Reyes was so genial during the interview, he told us that BUM had extended its age group market. And it now caters upper age group which ranges from 13 until 25. Actually I admitted to him that, I, myself is a BUMmer, I find their styles, eccentric and outbound. Beni even shared that, in the year 2004, BUM had displayed hip-hop and preppy clothing styles, while in 2005, they've presented Emo outfits and had a transition of gothic into glam punk. They're also featuring clothings with flashes of colors and glitters to capture the much even mature market. 

Every summer, BUM evolves into featuring bright colors like yellow, blue, red and they've highlighted what's in and trending today, the aztec and paisley prints! 


Here are some of BUM Equipment's latest Summer Highlights, check them out! 


Daniel is wearing striped Aztec inspired print w/ colored summer short w/ combi aztec print. Comfy clothing available in Boys Teens Wear (BTW)



Bea was wearing a top-layered print pattern w/ inner halter top w/ summer maong short with tote bag exclusive for BUM's boutique outlets for as low as P199.75


Aztec prints are "in!" Bea's wearing one here: a shoulder cut-out blouse 


Very Chic "Chunk Tee," a loose-cut blouse with special prints 


"Chunk Tee" for Girls Teens Wear (GTW). Price ranges from P399.75 - 499.75 


Aztec top w/ khaki chino-cut style pants w/ combi checkered (for more styled effect-folded style)


Modified basic look for mens, regular collar w/ aztec print pocket


BTW boutique highlights at Farmer's Plaza


Regular top for GTW, animal print inspired with bare-back style for only P399.75


GTW boutique highlights at Farmer's Plaza

Hope you guys had fun reading my exclusive BUM experience, 'coz I really had fun and it was a very informative and significant one! ;) 

I'd like to give credits again to my good friend Rai Lacoste for letting me use his BUM pics, and for more exclusive and "behind the scene" photos, you can also refer here: B&L Magazine Facebook page

Please do like BUM Facebook and follow them @bumequip on Twitter. For more details, you can visit their website bumequipment.com.ph















































































Posted in: , , , , , , , , , , , , , | Posted by :

Bask in summer’s delight with Home Mavericks’ Summer Collection 2012


Summer’s here and what better way to relax than in Home Mavericks’ latest collection for summer, composed of inspiring yet relaxing furniture pieces that will surely delight any owner and bring a relaxing  and fresh feeling to any garden, veranda, or just about any place at home.

Consider Home Mavericks’ “Solstice” collection. Though in a “solstice” event the sun is at its highest position, your comfort and relaxation level with the “Solstice” collection of Home Mavericks is also at its peak.  With its high-back “sulihiya” weave couch, enjoy your “chill out” time, whether in the company of friends, loved ones or family. As soon as you hit the couch, make sure there is freshly squeezed lemonade or any tropical juice to quench your thirst and a well shaded umbrella to protect your skin from the sun.


Solstice Collection


If there is a term called “elegant relaxation,” then Home Mavericks’ “Belize” collection truly fits the bill. Imagine having your own place to unwind where you can bask in total elegance, comfort and style—right in the comforts of your own home’s veranda. Spend time with friends, office barkada, high school or college buddies as you all bask in total opulence and sophistication while having some drinks and reminiscing about fun and thrilling memories.


Belize Collection


Finally, every hard working man—or woman—deserves his or her own space to come home to after a tiring and stressful day at the office. It’s a welcome relief to loosen up and settle down, relax your muscles and unwind your brain from all the pressure and tension that surrounded you just a couple of hours ago. What would be a better reward than to bask in your “Gaza” collection by Home Mavericks that features its desert sand twisted abaca synthetic fiber that sets off a feeling of vacation right in your own abode—or it’s “stay-cation” for that matter.


Gaza Collection


Home Mavericks is located at G/F 926 Arnaiz Ave. (formerly Pasay Road), Makati City 1223 (across New World Hotel). Call 844-9549 or visit www.homemavericks.com for more details.
Posted in: , , , , , , , , , , , , | Posted by :

Nexcare™ and Futuro® by 3M continue partnership with The Younghusband Football Academy




Nexcare™, provider of quality first-aid and wound-care products and Futuro®, the health supports and hosiery brand from 3M has partnered anew with The Younghusband Football Academy (TYFA) to support football and raise wider awareness on the importance of first-aid, injury prevention and injury protection.  Nexcare™ and Futuro® provided a first aid booth at TYFA football clinic held at the EVIA Football Field in Las Piñas City for Manila Boystown kids last March 24. Through TYFA, Nexcare™ and Futuro® aim to teach young athletes the right proper first-aid approaches and proper wound-care. Above, 3M Division Manager for Consumer Health Care Jojo Catalan (center), TYFA’s Phil and James Younghusband, TYFA Director Coach Jojo Durian (2nd from right) and TYFA coaches unite to promote safety in sports.





                  


Nexcare™ and Futuro® are Trademarks of 3M : 3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs 84,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com/ph or like 3M.Philippines on Facebook for updates.

Posted in: , , , , , , , , , , , , , | Posted by :

Girbaud offers 50% discount exclusive to Le Jean members





While sales have become synonymous to long weekends, Marithe + Francois Girbaud shows that you don’t have to wait for the next long weekend just to get a great deal! Girbaud offers a 50% discount on its best-selling accessories and all basic jeans and knits for men and women, exclusive to the members of its loyalty program, Club Le Jean.

Make your Thursdays to Sundays count by visiting any Girbaud branch from April 19 to 22, and April 26 to 29, and simply present your Le Jean card and rewards booklet to avail of the discount.

Become a Club Le Jean member today and enjoy rewards on every purchase, moneyless shopping using your gift points and stamps, and the chance to swap your old pair of denims for a brand-new pair of M+FG jeans!

For more details, visit any Marithe + Francois Girbaud branch today. Girbaud is available in SM Supermalls, Robinsons Malls, Ali Mall, Duty Free Philippines Fiesta Mall, Festival Supermall, Gateway Mall, Greenhills Shopping Center, NE Pacific Mall, Pavilion Mall, Sta. Lucia East Grand Mall, NAIA Terminal 3, and now in Robinsons Tacloban, KCC Mall General Santos, and Robinsons Calasiao.
Posted in: , , , , , , , , , , , , , , , | Posted by :

Max's 4Sharing Meals, perfect for "Barkada" bonding




Have you seen Max's newest TVC of Max's 4Sharing Meals or even heard its radio ad? It was so catchy, right? Actually, the term "bonding" for us Filipinos can also mean "eating." Most of the times, bonding never goes well without eating, would you agree with me? 

Since 1945, the homegrown fast casual dining restaurant Max's restaurant brings to the table its latest group meal offering, "4Sharing Meals." Max’s new campaign seeks to create unique and memorable experiences for diners, regardless of their age, gender and lifestyle.



Just recently, Max's has launched its newest 'barkada" treat held at Max's Sct. Tuazon, Q.C. The said event was hosted by RX 93.1 DJs Chico Garcia, Delamar Arias and Gino Quillamor, the familiar and famous voices behind the "Morning Rush" which airs during weekdays from 6-10 am. 

Chico, Delamar and Gino during the event


Wanna jam with these three amazing peeps? Please watch their video as they rock on with Max's 4Sharing Meals Jingle. This is so cool! :-)






Edgar Allan Caper, Marketing Director for Max's Restaurant

Edgar Allan Caper, Marketing Director for Max’s Restaurant said, "Max’s 4Sharing Campaign is about understanding and responding to the needs of our customers, whether they are groups of teenagers hanging out together, young professionals meeting up for lunch, or seasoned Max’s customers craving for their favorite comfort dishes. With Max’s new offering, they get the best of everything – delectable dishes that are signature to Max’s at the most budget-friendly price, so they can enjoy and share these meals to their heart’s content."


 The ever bubbly and friendly Mr. Bobby Simborio (far right), Corporate Communications Officer for Max's Group of Companies, also graced the said launching 


The Max's 4Sharing Meals were finally served by Max's friendly waiters...



"Sarap to the bones" Max's Fried Chicken


All time fave Sinigang na baboy


One of the options can also be Sinigang na Tiyan at Ulo ng Salmon


The "Max's 4Sharing Meals" consists of a sumptuous spread of one whole, regular, sarap-to the-bones Fried Chicken, a bowl of piping hot Sinigang, four servings of rice, and four glasses of iced tea to customers dining in groups of four. And what makes Max’s new offering even more exciting is that customers may choose from a variety of Sinigang favorites – Sinigang na Baboy, Sinigang na Tyan ng Bangus, Sinigang na Hipon, and Sinigang na Tyan at Ulo ng Salmon.


Now I got my "share," I could already hear and feel the mumbles inside my tummy ... :P 


Bonding...





Sharing...





Equals a happy mood and a quelled appetite, smile! :-)




I know you'd been wanting to know how much this newest Max's promo would cost you. :) Actually, the whole package only costs PhP799 or a total savings of PhP187, 4Sharing is the most affordable meal bundle that Max’s has offered to the public; not only with your "barkadas," actually it can also be with your family, relatives, co-workers and colleagues, it's all up to you guys. 

Another much more exciting and definitely a campaign-perk that everybody will rave about is that, Max’s has cooked up the biggest surprise for its young, hip and technologically-savvy customer base. Max’s leveraged on its official website, www.maxschicken.com as a platform to launch its 4Sharing Meals. The hottest iPhone 4S units will be up for grabs, with 4 weekly online raffle winners, for a period of 8 weeks!

Max’s 4Sharing Group Meal offering will be available for delivery and take-out, from April 15 to June 10, 2012 in all of Max’s branches nationwide.  It’s time to make the beeline once again to Max’s Restaurant!

Learn more about Max’s 4Sharing Meals by logging on to www.maxschicken.com. Visit Max's Restaurant Facebook page and be the first to know about the coolest offerings from the Filipino’s most loved brand.



Enjoy everything at Max's Restaurant, "the house that fried chicken built."























Posted in: , , , , , , , , , , , | Posted by :