Amazing Jing for Life: Johnson's Baby and New Gen Moms discover New Ways of Caring

"The greatest thing she'd learned over the years is that there's no way to be a perfect mother, but a million ways to be a good one." - Anonymous

Johnson’s® baby has remained Mom’s trusted partner in providing only the best care for her baby, her family and herself for over 100 years. Armed with scientific research and baby care expertise, Johnson’s® baby has evolved to meet the needs of generations after generations of Moms and babies.

Just recently, Johnson’s® baby introduces a range of NEW GEN CARE products that meets the ever-changing needs and lifestyle of the NEW GEN MOM.

Are you a New Gen Mom? What does a New Gen Mom considerably do? Oh well, if you're a master multi-tasker, able to efficiently balance your work, personal time and advocacies, while making sure that your family is always the top priority. Are you an active seeker and techno-buff, utilizing technology to seek the very latest in products and services that can best help her to care for her family? Are you a highly-expressive originator, being ‘first to find’ and ‘first to share’ among your fellow Moms?

Do I sense very hard nods over there? Having mentioned all of those qualities and with all your affirmations, you are definitely a certified NEW GEN MOM! ;-)

Inspired by how the Moms of today have evolved, Johnson’s® baby, the country’s leader in baby care for over 50 years, partnered with Advertising Agency BBDO Philippines, to learn more about the New Generation of Moms.

Francine Khan-Gonzales, General Manager, BBDO Philippines

As detailed by BBDO Philippines General Manager Francine Khan-Gonzales, who helmed the study, “We conducted an extensive study over desk research, home visits, shadow shopping and focus group discussions to know what makes these moms tick. We learned what their typical day was like, their sources of information and their advice for other Moms.”

The results of the study brought to light that this new generation of Moms can be characterized according to five remarkable traits.

ACTIVE SEEKER -She actively seeks new and improved ways to care for her children. She’s not afraid of challenging the traditional and is first to adopt what’s new if it is more beneficial for her family.
MULTI-ROLE MANAGER -She knows that there’s more to life than being a Mom.
EFFICIENT SUPPORT SYSTEM - She does not surrender all her duties and rather relies on such support to allow her to be the kind of Mom she wishes to be.
EMPOWERED BY TECHNOLOGY - She uses technology as both a resource and a tool.
HIGHLY EXPRESSIVE GENERATORS - She takes pride in being the “first to know” and the “first to share.”

During the Bloggers' launch of Johnson's "New Gen Care for the New Gen Mom," a discussion was headed by the very slim and charming, mother of five, a TV host, a book author and a celebrity mom, no other than Maricel Laxa-Pangilinan with other New Gen Moms at the Atrium of Enderun Colleges, Mckinley Hill.

Maricel Laxa-Pangilinan

As explained by Johnson’s® baby Associate Marketing Director Rezel Aquino, “We stay true to our commitment to partner with every mom to give her baby only the best from Day One to Everyday. That’s why we proudly launch New Generation Care for New Generation Moms, a new line of product innovations that will empower the moms of today to care for their babies in a new gen way.”

Rezel Aquino, Associate Marketing Director, Johnson's baby

Whereas Tricia, a wife, Mom of 2 and entrepreneur, describes her morning routine as fast-paced but fun. Over breakfast, she checks her Blackberry for important emails while making sure her 5-year-old daughter is ready for school. Her husband then kisses her goodbye before heading for the office. Then Tricia checks with Yaya to make sure her 9-month-old son has taken his vitamins and is set for his morning bath. Tricia then goes off for her morning Yoga class.

Tricia

Tricia epitomizes the New Generation of Moms today. In this fast-paced, digital age, she is able to balance her work, personal time and advocacies, while making sure that family is always her top priority. She efficiently manages her various responsibilities, relying on her support system from Lola to Yaya to help care for her family and utilizing technology to keep in constant touch with the stakeholders in her personal and professional life. She is always ahead of the game, knowing the latest news and trends and shares these experiences with her friends and family.

Armed with the deep knowledge and understanding of this New Generation of Moms, Johnson’s® baby likewise continues to evolve to address every mom and baby’s changing need.

(L-R): Francine, Tricia, Karen, Maricel and Rezel

Indeed, this is testament to Johnson’s baby’s vision to care for generation after generation of Moms and babies from 100 years back, today and into the future.

After the very interesting discussion about the role of the New Gen Moms in taking care of the brand new generation, two newest products of Johnson’s® baby were introduced to us.

JOHNSON’S BABY TOP-TO-TOE SELF FOAMING WASH

How to use in 3 EASY STEPS

Something as precious as baby’s skin deserves extra special care

Did you know that newborn skin is 40% thinner than adult skin? This is why it absorbs and loses moisture at a faster rate, making it prone to dryness. It is much more delicate and fragile, and therefore needs special care.

When giving baby a bath, his skin can be stripped off its essential moisture due to harsh ingredients found in some skin cleansers or even with just bathing with water alone. That’s why babies need a cleansing product that is specially designed for their delicate skin.

Knowing these insights on newborn care, Johnson & Johnson developed Johnson’s® baby Top-to-Toe™ Self Foaming Wash, specially designed to gently cleanse your newborn from top to toe.

Gentle cleansing in a new foam format

Johnson’s® baby Top-to-Toe™ comes in a unique self foaming format that lathers instantly to a fine and delicate foam in one pump. It provides high quality foam that gives a cushioning effect, leaving baby’s skin soft and smooth.

My niece was so amazed by this newest product of Johnson's baby Top-to-Toe Self Foaming Wash. She even had her baby Caleb used it and you'll see through the following pics that baby Caleb had really enjoyed and had a great time during his bath time. Look how foamy it is! ;-)

Baby Caleb's bath time with Johnson's baby Top-to-Toe Self Foaming Wash

Caleb can still smile, look how he enjoys his bath time ;-)

I really love this pic, Caleb was really having fun!

Baby’s Bath time, now made more convenient

And because Johnson’s® baby Top-to-Toe™ Self Foaming Wash lathers instantly to a foam, it rinses off baby’s skin easily keeping bath time shorter than usual. The bottle is designed for mom to pump foam with one hand only, and gently bathe baby with the other.

Gentler care with the gentlest wash from Johnson’s

Johnson’s® baby Top-to-Toe™ Self Foaming Wash is the gentlest wash from Johnson’s. It has a CLINICALLY PROVEN MILDNESS® seal and is pH-balanced for baby’s skin. It’s free from known irritants such as soap and alcohol to keep the natural moisture of baby’s skin. Its unique NO MORE TEARS® formula is a guarantee that it will not harm your baby’s eyes, and that it is as mild as pure water.

Johnson’s® baby Top-to-Toe™ Self Foaming Wash is available in Mercury Drug, Baby Company, Watsons and selected supermarkets near you. It is available in a 400mL bottle, with suggested retail price of PHP 407.00. The 350mL Refill will be available in June 2012, and will be priced at PHP 323.40.

Johnson’s® baby Top-to-Toe™ Regular Wash is also available in 200mL and 500mL bottles with suggested retail price of PHP 84.50 and PHP 195.50 respectively.

To know more about Johnson’s® baby Top-to-Toe™ Self Foaming Wash, visit: http://www.facebook.com/JohnsonsBabyPhilippines.

The second and newest product that was introduced to us was

JOHNSON’S® BABY DAILY SUN PROTECTION LOTION

Sun’s harmful UV rays are everywhere, even indoors!

Did you know that even when baby is fully clothed or indoors, as much as 70% of the sun’s harmful UV rays can still penetrate and harm your baby’s skin? That is why it needs protection specially made for his sensitive skin. Introducing Johnson’s® baby Daily Sun Protection Lotion, a first from Johnson’s – this product makes sure baby’s skin stays protected, even when mom thinks they’ve got it all covered.

Baby’s sensitive skin can be an easy target to harsh UV rays

Baby’s skin is still developing so it is not yet fully capable of protecting him against environmental stresses like the sun’s harsh rays. It also has less melanin, which acts as natural protection against UV rays, making him more susceptible to sun damage. While his skin might not be showing signs of sun damage now, excessive sun exposure can build up over time and can result in wrinkles, sunspots, and even melanoma, a type of skin cancer.

Protect baby’s sensitive skin as early as 6 months

Johnson’s® baby Daily Sun Protection Lotion contains special ingredients that can block as much as 90% of the sun’s harmful UVA/UVB rays, offering wide sun protection. Its clinically-proven mild formula is light and non-greasy, making it safe and comfortable for everyday use.

Grab a bottle of Johnson’s® baby Daily Sun Protection Lotion in Mercury Drug, Baby Company, Watsons and selected supermarkets near you. It is available in SPF 15 100ml and SPF 30 50ml with Suggested Retail Price of PHP230.00 and PHP215.00 respectively.

To know more about Johnson’s ® baby Daily Sun Protection Lotion, visit: www.babycenter.com.ph/sunprotection

Of course, I had my picture taken with Maricel Laxa-Pangilinan, who's so sweet and accommodating.

These two newest products of Johnson's baby will definitely be a big hit in the market because it covers and matches the New Generation needs of Moms and babies. Applause to www.johnsonsbaby.com for doing a good job! ;-)