THE BLUE MARKET – THE ATENEO WEEKEND MARKET SOCIAL ENTERPRISE
On November 17-18, and
24-25, the increasingly popular weekend fair gets a new spin when the Blue
Market rises between gates 1 and 2 of the Ateneo de Manila parking lot in front
of the Blue Eagle Gym, right along Katipunan Avenue in the heart of Quezon City.
While it may look like
your typical Saturday-Sunday bazaar chock-full of merchants showcasing all
sorts of goods, the Blue Market is a far different incarnation of this favorite
shopping/dining habit. Beyond providing
a venue for buyers and sellers to come together, it is a vehicle for helping
social entrepreneurs and student business initiatives take off with minimal
cost, and a ready clientele.
These student ventures
and social enterprises, along with other micro enterprises, are assured of a
constant and loyal client base, since the Blue Market is a natural draw for
members of the Ateneo community, as well as residents of neighboring villages
such as Xavierville, La Vista, and the like.
This gives them instant access to a large group of consumers with
tremendous purchasing power, and affords them a unique opportunity to
understand, interact and build relationships with a broader spectrum of
customers they would otherwise have little chance of tapping.
For some, an
innovative product or a particularly worthy advocacy may find favor with
benefactors willing to throw their full support to see such endeavors and ideas
to fruition. Aside from this, the Blue Market is also a valuable marketing
resource. It can provide significant
exposure to the various social enterprises via its website, and promote their
products and services to an infinitely wider audience.
For market-goers, this
is a chance for spending time with family, touching base with old friends,
forging new partnerships, relaxing, unwinding, and sharing their blessings
while making great new finds and
savoring the joys of shopping. It is a
simple yet effective outlet for them to lend their support to young companies
and apostolate communities, and in so doing, participate in nation-building and
the empowerment of the less fortunate.
The Blue Market is
many things to different people. It is a
unique and solid launch pad for incubating business endeavors. It is a practical learning lab for budding
entrepreneurs. It is an arena for giving
back to the community. As a fundraising
project of the Ateneo High School Batch `87 for the benefit of the Tulong-Dunong
Foundation and the Philippine Province of the Society of Jesus, it is a fun,
festive, exciting, and enriching way of answering the timeless Ignatian call
towards being men and women for others.
For booth inquiries,
please e-mail bluemarketenterprise@gmail.com or accomplish the
application form at www.facebook.com/bluemarketenterprise .
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