NESCAFÉ Grand Fans Day: A Million Thanks Celebration
NESCAFÉ Grand Fans Day
That NESCAFÉ coffee distinct aroma ohhh lala!
(Photo from Nescafe Philippines Facebook page)
A study has been made about the aromatic effect of coffee. It is very encouraging to recognize that, in a particular study of international scientists led by Han Seok-Seo of Seoul National University, they have found out that, with just the coffee aroma itself, it may help in reducing the stress level activity of the brain thus, promoting other health benefits such as its antioxidant properties.
Check out more exciting aroma infos and trivias here Nescafe.com.ph
In this modern generation, everything must be taken in "express" to cope up with our fast-changing lifestyle. And Nescafe has given us a great deal and contribution, not to forget the convenience in introducing to us their 3in1 coffee. Talking about fast-change in this digital world, almost everything has come into evolution. Aside from Nescafe's Pure Coffee products namely Nescafe Classic, Nescafe Decaf and Nescafe Gold, their 3in1 coffee mixes had evolved, from the Original now comes different coffee variety mixes and options to suit our delicate taste: 3in1 Brown 'N Creamy (my fave!), 3in1 Strong 'N Rich, 3in1 Sugar Free, 3in1 Decaf, Nescafe Gold 3in1, 3in1 Chocolatte, 3in1 Creamylatte.
Just recently, NESCAFÉ Philippines has given back to all of its consumers and fans by celebrating the NESCAFÉ Grand Fans Day held at the Music Hall of SM Mall of Asia, Pasay City. The said event is in connection with NESCAFÉ Philippines journey to 2 million likes on its Facebook page. Having reached that immense number of Facebook likers, was a tremendous record for the popular coffee brand. It took them two and a half years to reach 1M likes whereas the next million was only earned less than a year, 303 days to be exact. But more than the number of fans, the page values its reach and
its interactions more, because these fans don’t just like, they engage, they
love.
Fans gathered and enjoyed NESCAFÉ Grand Fans Day in SM Mall of Asia
@AmazingJing meets @AmazingBetong cool! :))
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| One of the event's attractions is the Facebooth with Survivor Philippines castaways Betong and Maey |
Callalily performs on stage (Photo from Nescafe Philippines Facebook page)
Among the full-packed thanksgiving event by NESCAFÉ Philippines were special appearances of personalities like Youtube sensation and comedienne, Petra Mahalimuyak, Frank Magalona, host and sports enthusiast Drew Arellano, and live performances of Pinoy bands, Callalily, 6 Cycle Mind and Urbandub.
“Each of our posts has an
average reach of over 500,000, which is achieved by having over 100,000 fans
talking about our products and our promos. Facebook has allowed us to create a
personal relationship with each of these consumers and have a two-way dialogue with
them. Each comment is an insight on how Nescafé is perceived, and we take the
feedback into consideration with each product and activity we launch,” says Christophe Stern, Business Executive Manager of NESCAFÉ in the
Philippines.
Mr. Cristophe Stern during the presscon
For NESCAFÉ Philippines, digital has gone from being a “nice to
have” to being a “must-have” in its digital strategy. This is evident in online
apps and activities that launch in conjunction with offline launches and
promos. Its NESCAFÉ Points Kapihan not only engages fans, it also rewards with premium
items and even tickets to its latest Fans’ Day to celebrate 2 million likes and
2 million moments.
A million reasons to celebrate.... A million thanks from NESCAFÉ Philippines
Continues Stern ,“Each new
like, comment, and share is an achievement for NESCAFÉ. Our goal has always
been to gain the trust of our consumers, earn their loyalty, and continue
engaging with them as a brand they can truly love. We do this online on our
Facebook page, and we create opportunities to do this offline and meet our fans
face-to-face to show our appreciation. Next year will be our 75th
anniversary, and we look forward to having even bigger and better activities not
only to celebrate this milestone, but also to recognize and reward fans that
have helped us get there.”
To NESCAFÉ Philippines, a warm congratulations! We're all looking forward in celebrating your 75th anniversary with you! Next thing we know, you might acquire another digital milestone- hitting the 3M likes on Facebook next year! Mabuhay kayo!!!
You can check out more exclusive pics HERE
Like them on Nescafe Facebook Page
Follow on Twitter @NescafePH
For more updates and promos, check out their website: nescafe.com.ph
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