Advancing COOP HR Operations in the Philippines
1CSIP President Roy Miclat and Mr. Gilbert Camasura, President and CEO, Asia Select, Inc.
The Filipinos should by now, accept the fact that cooperative enterprise plays a major geist in our economy's growth and industrialization. Thus, 1CSIP President Roy Miclat in cooperation with the President and CEO of Asia Select, Inc., Mr. Gilbert Camasura had planned to elevate, level-up or make an advancement on the COOP PR Operations here in the Philippines by staging various summits all over the country for the people to be more aware and to educate us about Cooperative HR Enterprise.
The 1 Cooperative Insurance System of the Philippines Life and General Insurance (1CISP), the largest cooperative insurance organization in the country, recently held the third and last leg of its HR Summit at the Novotel Manila Araneta Center in Quezon City.
With the theme “Third Path HR: Journey to
Cooperative HR Enterprise,” the Coop HR Summit Manila leg aims to level up
human resource operations in light of prevailing issues in HR and technology
affecting local cooperatives today. The first two legs were held in Davao City
and Iloilo City. Although cooperatives in the Philippines have
been over-achieving in terms operational and financial performances, they’re
rarely seen as employers of choice, particularly among the younger generation
of graduates. This is the challenge that 1CISP aims to overcome through this
capacity development activity featuring cooperative thought leaders as well
human resource experts as speakers and panelists.
Among the guest speakers were Asia Select
Inc. (ASI) President and CEO, Gilbert Camasura, ASI Lead Consultant, Jeremiah
Bonifacio, Crawford & Company Country Head, Gigi Geronimo, Geiser Maclang
Marketing Communications Inc. (GMCI) Chief Innovation Officer and co-founder,
Brad Geiser, GMCI HR and Finance Director, Angela Contreras, BPO Executive,
Alpha Omega Aquino, SHRM Sr. Certified Professional, Veronica Estrella, and HR
and Quality Management Consultant, Alen Esguerra.
The COOP HR Summit Manila Leg held at Novotel Manila
1CISP President Roy Miclat, in his keynote
address, stressed that cooperatives in the country have been succeeding in
their endeavors and have continually contributed to nation-building yet the
public remains oblivious due to lack of promotional efforts. “Adults often say
to the youth that there is no future in cooperatives, which is not true at
all,” Miclat declares. “That’s one way of thinking that we need to change,” he
added.
Mr. Roy Miclat explains the COOP PR terms
Miclat also revealed that cooperatives are,
in fact, the biggest contributor in the communities they serve and oftentimes
even earn more than their corporate counterparts. He also said that
cooperatives have some of the most competitive compensation and benefit schemes
in the industry. The challenge is how to communicate these to encourage
everyone to support cooperatives,” he emphasized.
“1CISP, in comparison to corporate
insurance counterparts, is growing at a remarkable rate, and believe it or not,
this is not an isolated phenomenon. It is a lot more common than previously
thought, with a precedent since 2007,” said Miclat, citing the International
Cooperative and Mutual Insurance Federation’s (ICMIF) 2018 rankings and
industry trends.
Miclat also talked about the need to adapt
in an ever-changing technological environment. “Disruption in technology is
happening in an unprecedented rate and if the cooperatives will not adapt, they
will be extinct,” he stressed. "Our aim for 2019 and beyond is to elevate
cooperatives and make them known for what they really are--an important pillar
in economic and social development," Miclat added.
Miclat also announced during the event its
biggest project thus far, The Koop Leaders Academy - a nationwide training
program for young cooperative professionals.
1Koop Leaders Academy is done in
partnership with Asia Select Inc., one of the country's leading human resource
companies, and aims to train young minds and build strong foundations in
business, tech up their knowledge and skills, and become effective and
principle-centered cooperative leaders. The program will have expert HR and
marketing professionals as trainers and special lecturers.
"Aside from the 1Koop Leaders Academy,
we also have two other projects—Coop Kicks, the first-ever cooperative pitch
fest in which young innovators and aspiring entrepreneurs are given
opportunities to pitch their ideas on cooperative ventures, and 1KoopMart, the
country’s first-ever cooperative sari-sari store chain,” Miclat shares. “But
these three projects represent only the beginning of more things to come for
1CISP and its partner cooperatives," he added.
1CISP is the leading insurance cooperative
in the Philippines and the go-to organization for the protection needs of its
cooperative members. 1CISP has been in operation for almost 45 years and has
grown tremendously, having over 2,000 cooperative members and insuring around
900,000 individuals annually.
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