SM Supermalls wins ultimate seal of consumer approval
SM Supermalls received the Platinum in the
Reader’s Digest Trusted Brand Award 2014 for the Shopping Mall category last June
4, 2014 at Crowne Plaza Manila. (L-R) Sue Carney,
Editor-in-Chief, Readers Digest Asia
Pacific with the SM Supermalls team, Steven Tan,
Senior Vice-President for Operations, Annie
Garcia, President, Grace Magno, Vice-President
for Advertising and Sheron White, Group
Advertising Director, Readers Digest Asia Pacific.
SM Supermalls clinched, for the second
year, the Platinum in the Reader’s Digest Trusted Brand Award for the Shopping
Mall category in the Philippines for 2014. As the ultimate seal of consumer approval, the
Trusted Brand Award reflects SM Supermalls’ commitment to trustworthiness and
credibility, quality, value, understanding of customer needs, innovation and
social responsibility.
SM Supermalls adheres to basic tenets of
shopping center management rooted in providing the highest level of service and
delight to its shoppers which include well-curated local and global fashion
brands through partnering with the world’s best retailers; a delectable mix of
food tenants giving the market a taste of the best in the local and global scene;
a wide array of entertainment options; awe-inspiring architectural eco-friendly
designs and a warm ambience that allows shoppers from all walks of life to feel
safe, comfortable and happy.
Winning this award reaffirms SM Supermalls’
commitment to constant innovation and responsible mall development. The
company’s duty goes beyond serving its customers inside the malls as it is also
implements sustainability programs benefitting the communities where an SM mall
is located. This award motivates SM Supermalls to even work harder in order to
maintain the trust its customers have given the brand. And one important reason
why SM Supermalls is the Filipinos’ most trusted mall brand is perhaps because
it’s never veered away from what it’s been known for through the years - fun
and affordable luxury shopping experience. This is what SM Supermalls is all
about.
In just over five decades, SM Supermalls
became the Philippines’ most patronized chain of malls, rapidly growing from just
one store into 49 malls in the country, three of which are among the biggest
malls in the world. SM Supermalls also owns and operates 5 malls in China.
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