Back-to-school Fashion with BUM UnivarsiTee
Going back to school doesn’t have to be a stressful tale or
a sad story of summer’s ending. It doesn’t have to be boring either. Make going
back to school an exciting one! Dress up and express yourself with BUM
Univarsitee.
Ella Cruz and Jane Oineza for BUM UnivarsiTee
Nash Aguas and Diego Loyzaga for BUM UnivarsiTee
BUM’s back-to-school campaign “BUM Univarsitee” encourages
students and the young bloods to rise above the norm and express themselves
with school-proper yet colorful and stylish fashion. School time doesn’t have
to be dull and dreary so when it’s time to meet up with school friends, gear up
by wearing items from the BUM Univarsitee collection.
BUM celebrity endorser Jane Oineza
BUM celebrity endorser Ella Cruz
The BUM Univarsitee collection takes inspiration from the
concept of school chic fashion—a style influence that is preppy with a twist.
It’s all about being school-compliant without alienating one’s individuality—a
delectable combination of grunge, rebel chic, and punk. BUM incorporates the
fashion trend it’s known for—color in a garment.
BUM celebrity endorser Nash Aguas
BUM celebrity endorser Diego Loyzaga
The campaign is about being comfortable in school, and even
after-school, wearing what you like and being non-conformist in a surrounding
that somehow encourages uniformity. “Sometimes being in school makes one
reluctant to be themselves especially when they’re in a sea of students who
look the same. BUM Univarsitee encourages students and the youth to be proud of
who they are and to be non-conformist without breaking the rules. Fashion-wise,
the youth can express themselves with whatever style they favor with BUM
Univarsitee,” Rai Lacoste of BUM said.
BUM believes that everyone should love their own style and
share it to the world especially this back-to-school time. The BUM Univarsitee
collection is now available in all leading department stores nationwide. For
more information about BUM Univarsitee, visit www.bumequipment.com.ph
or follow us “@officialbumph” on Twitter, Instagram or Facebook.
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