MLA launches Father's Day Treat for the month of June
To honor the man of the house, Meat and Livestock Australia
(MLA) has partnered with S&R and Austrade to make sure daddy dearest gets a
bellyful of his favourite Australian beef and more. MLA is launching twin
promotions for the Father’s Day month of June.
Every purchase of 2 kilos of Australian beef at any S&R
branch until June 15 entitles customers to draw from a lot and bring home any
one of the following prizes: indoor grill, charbroiled grill, food thong,
Australian Red Wine or recipe booklet. From June 14 to 30, diners at Cyma,
Allium and Madison’s Bistro Moderne who will order any
entree made with Australian beef can get a special Father’s Day mug.
Among Filipinos, beef can be both everyday fare and a special
occasion treat. With Father’s Day coming up, there are a lot of ways to savor
beef as a celebration dish whether one chooses to prepare it at home or enjoy
it at a restaurant.
In major markets around the world, there is a preference of
Australian beef because of the taste factor and high safety standards. “Australia
is widely known for having an enviable food safety record when it comes to
producing safe, quality beef,” says MLA Country Head for the Philippines, Peter
Paul Perez. “The eating quality of Australian red meat is superior. To begin
with, Australia’s unspoiled, natural environment is most ideal for raising
cattle. What the Australian beef industry has done is to build on this strength
so it now has a 200-year old history devoted to advancing livestock production
and meat safety.”
Mr. Peter Paul Perez, MLA Country Head for the Philippines
The recent launch was held at Stella Wood Fired Bistro in BGC, Taguig City. We were able to savor the fresh and authentic Aussie Beef courtesy of Meltique Beef.
ABOUT MEAT AND LIVESTOCK AUSTRALIA (MLA)
Meat and Livestock Australia is a trade organization owned
by cattle producers in Australia. It provides research for the Australian red
meat and livestock industry and promotes Australia beef and lamb in local and
international markets. In the Philippines, MLA undertakes promotion activities
directly among retail consumers and food service outlets to highlight Australian
red meat’s versatility, enjoyment and value for money, with a particular focus
on the nutritional role of red meat in a healthy diet.
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