Amazing Jing for Life: No matter what your color is... "You are beautiful." --- SkinWhite Campaign

No matter what your color is... "You are beautiful." --- SkinWhite Campaign

If you haven't watched SkinWhite's newest tv and online campaign, well, here's the link and tell me what you think:

https://youtu.be/RWN9FAZhlO0

I guess some of you are also aware that this particular campaign of SkinWhite had raised a lot of eyebrows, comments (positive or negative) and issues. I can understand that maybe it's because SkinWhite products caters to Filipinas (or any race) who wanted to have a clearer, lighter skin complexion. Thus, the issue on contradiction arises. And the executives ir the people behind this campaign had forseen it would happen. Let's read to what they have to say...

One would wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful. “It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice."

This inclusivity is refreshing and speak volumes, especially at a time when shaming and bullying is prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

“White and dark are both beautiful.” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose. Because DARK OR WHITE, YOU ARE BEAUTIFUL.

If I'm going to put my two cents for this issue, I would like to say that, SkinWhite's very prepared for this and they are very confident too, that no matter how they reiterate to us that "Dark is Beautiful," they are so strong and very hopeful that their campaign will be heard. They will make an impact ( and that's what's happening), and that impact, created a noise, a reaction and an interaction. As for the bashers, they come and go... bashers will be bashers but they can never realize the real essence and meaning of the campaign.

Kudos to everyone in SkinWhite for braving everything amidst the rants and negative feedbacks.

P.S.

You were heard.