Goldilocks continues to hone promising bakers at the Intercollegiate Cake Decorating Challenge 2018

It's Goldilocks 12th Intercollegiate Cake Decorating Challenge

For the past few years, Goldilocks has continued to support, believe and hone the baking and creative skillls of young Filipino students from different colleges nationwide. I, myself have witnessed how they critically put up each Intercollegiate Cake Decorating Challenge (ICDC) every year, making it different and outstanding coupled with authentic themes that iare aptly related to our lifestyle, culture, beliefs, human interests among other things while at the same time incorporating it with creativity and style in baking.

This year, Goldilocks ICDC is now on its 12th year, with its theme: "Timeless Cake Challenge," from the whole title itself, somehow you get the idea of what the participants should create right? I am guessing this has something to do with memories of the past and of course, being "timeless," it should also contribute to the fact that their entries should be remarkably authentic,  appealing and relateable... something that the people could remember even after decades... something catchy, impressive, meaningful and memorable. 




First, to open up the whole program, there was the Ribbon Cutting Ceremony with the Yee Family and Ms. Cherry Caluya 



Sam O, hosted the whole program with her co-host at the Goldilocks ICDC 2018



Miss Cherry Caluya, Goldilocks Marketing Director on stage during #GoldilocksICDC2018 finals held at SM Mega Fashion Hall 

“For 2018, Goldilocks has gone back to the very heart and essence of the competition, which is the cake itself and what it represents,” explained Goldilocks Marketing Director Cherry Caluya. “Cakes are meant to celebrate sweet moments and special memories, which all become timeless. We have therefore made this the theme for this year, asking our competing students to interpret timeless aspects through their designs,” she emphasized.



Some of the participants at the 12th ICDC by Goldilocks



A Chorale group added entertainment to the event 


Notwithstanding the intensity of the lights on stage, six teams from colleges across the nation went head-to-head for the annual Goldilocks Intercollegiate Cake Decorating Challenge (ICDC). The competition was fierce, and as the clock wound down with around five minutes left, the audience roared with applause, cheering on the teams to add the finishing touches to their cakes. Emerging victorious from this dazzling display of creativity and teamwork was the Lyceum of the Philippines Laguna; which previously took the category prize for the “Tribute to the Present” and “Tribute to the Future” themed cakes, before being awarded as the overall champion. With this feat, the talented students not only won considerable prizes for their school, but earned the right to take the travelling trophy back with them to the proud province Southeast of Manila.


Lyceum of the Philippines Laguna entries


Congrats Lyceum of the Philippines for being the overall champion at the recent Goldilocks ICDC 2018  


This is the 12th time that the ICDC has been held, and every year the stakes are raised higher. The skill-level of the participants has consistently increased, thus elevating the contest into one of the most anticipated events for culinary arts programs. 

As always, the teams this year vied for more than the just prestige, but specifically a baking lab worth Php 250,000 for their school and Php 20,000 worth of Goldilocks gift certificates. After a pre-selection round wherein almost 100 schools submitted entries, the other schools that qualified for the live kitchen-stage were the University of Batangas, Saint Anne College of Lucena, Pangasinan State University, Holy Cross of Davao College, and the Western Institute of Technology Iloilo, which won the category prize for the “Tribute to the Past” theme.

Here are some of the entries: 








Goldilocks Themed Cakes that were displayed during the event







Being the country’s number one bakeshop for over five decades, Goldilocks is certainly the most qualified to stage an ICDC-style competition, providing the materials and ingredients along with co-sponsor Avoset Whip N’ Cream. Renowned chef and ICDC judge Jackie Ang Po noted that “for the past 12 years, Goldilocks and Avoset continue to reinvent this competition and make it fresh. They have really created something that Culinary Arts students aspire for, and competing on the kitchen stage at this level teaches the students so many lessons that go beyond classroom work.” Also serving as judges were exemplary pastry chef Penk Ching, Patrick Tong of Avoset, and Mille Dizon from the SM Group. 

While the ICDC was the culminating activity of the day, loads of fun and educational activities were staged throughout the venue. There were numerous hands-on demonstrations and workshops by professional pastry-chefs, a Goldilocks decorate-your-cake (DYC) corner, amazing cake displays, and a chance to see Goldilocks endorser Judy Ann Santos-Agoncillo, who graced the activity as the special guest


The Goldilocks Family 




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