JEAN X & WHY
"Stay Curious", Lee Jeans’ new
campaign is an initiative for the inquisitive. With 124 years of authentic
denim heritage, the brand's ability to stay hungry for the new puts them at the
forefront of denim innovation. "Stay Curious", a plan of action and
engagement is a push to have every unanswered question answered, to have the
unfamiliar become more familiar—all by living through your favorite pair of Lee
jeans.
"We need that feeling, the emotion and
personal expression that for a brand like ours, is critically expressed through
the fabric. Denim is intriguing and unique in that it can truly reflect the
personality of the wearer - the little scrapes, scuff, tears and frays, the way
it gets better with ages and over time becomes part of the person it
clothes…’" Lee® EMEA Head of Design Gerald Bultot explains.
Every pair of Lee Jeans becomes part of
your personal history, living through experiences with you—like second skin. It
will document and record your stories. It will become your past, your now and
your new. While it certainly reminds you of moments in every stain, rip and
wear, it'll also remind you of possibilities. Lee Jeans encourages the
liberation of your passion for expression. Take it from the jean-ius himself:
“The important thing is not to stop questioning. Curiosity has its own reason
for existing.”—Albert Einstein.
Make your individual denim documentaries
speak, always STAY CURIOUS.
Lee® Stretch Deluxe – The Ultimate
Experience in Comfort & Movement
Slowly but surely, Lee has developed a new
denim experience for the woman with intelligent taste. Creating jeans from
superior Italian fabric that stretches and recovers, this technology gives
denim the elasticity to not only mold into your shape but hold it also. Side
seams are moved forward, pushing in to make legs look slimmer and longer.
Reconstructing the heritage blueprint, a new curved waistband stops jeans from
gaping at the back. The offering of fits this season include the ultra skinny Scarlett,
a sexy tight pair that hugs the shape of your body from waist through the
thigh, all the way down to the ankle. The high waist Skyler, is cut skinny to
hug the shape of your body from waist through thigh and all the way down to the
ankle to set off those feminine curves. The Jeggings has a low waist that skims
the hips. It is cut skinny and hugs the shape of your body from the waist
through thigh and all the way down the ankle. All three fits tinted with
in-trend washing including soft and light blues and a bright and fresh
pure-as-snow white.
Lee® Blue Label – Premium Quality Denim for
Men
The ‘Lee® Blue Label’ package is a capsule
collection of 10 pieces with 5 jean styles, 4 complementing tops and one denim
rider jacket. Designed for the denim connoisseur, this premium line uses only
Italian denim and gives attention to the minutest of detail: signature blue
trims, tonal threads and a special blue leather patch. Other key washings are
the worn-vintage medium blues of Lightning Luxe and Break. Subtle whiskering
and abrasions on the Rare, and a brooding dark dyed-over finish for the Easy
Rinse. Tops come in hues, washed-out blue for the two button-downs.
Posted in:
Denim for men,
ee,
Lee Blue Label,
Lee Jeans,
Lee Jeggings,
Lee New Jeans,
Lee new products,
Lee scarlett,
Lee Stretch Deluxe,
Skyler
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