edamama Supports Working Mamas: Explore Breastfeeding Tips and Exclusive Deals at the Family Expo 2024

August 12, 2024

A previous study conducted by the Philippine Journal of Science found that 96% of the country’s working mothers have children that are from newborn to two years of age. As many new mothers return to the workforce within three to six months of giving birth, the challenge of balancing breastfeeding with professional duties becomes a significant concern. With recent supportive workplace policies mandated by the government and innovative breastfeeding products, the landscape for working mothers is improving. Legal protections for breastfeeding mothers in the workplace are stronger than ever, with regulations ensuring that mothers have lactation breaks and private spaces for pumping. However, balancing work and breastfeeding requires more than just legal support—it requires practical solutions that fit seamlessly into a working mother's busy schedule. To support breastfeeding mothers as they navigate this transition, edamama, the leading online-to-offline platform for everything parenting, will be holding its Family Expo 2024 on August 15-18 at Megatrade Halls 2-3 in SM Megamall in Mandaluyong. This 4-day event will feature a dedicated breastfeeding area for breastfeeding mothers and offer exclusive discounts of up to 60% on breastfeeding pumps and other essentials. edamama is fully committed to supporting breastfeeding mothers with a full month of offers and events this August online and in stores. As a brand for parents by parents,

"As a working mother with an 8-month-old, sustaining breastfeeding has not been an easy road, but it has been the most rewarding decision I’ve made for me and my kids. As I build edamama, my main goal is to provide a workplace that offers a healthy environment for breastfeeding, and a platform that supports that journey. I hope all businesses can advocate for mothers by allowing flexibility in office hours and a conducive environment for those who need to pump." Bela Gupta, edamama’s CEO and founder shared. As we celebrate Breastfeeding Awareness Month this August, together, we can make the return to work a smooth and empowering experience for all breastfeeding mothers.

o help you prepare your lactation spaces at work, shop your breastfeeding essentials at edamama Family Expo, the biggest family event of the year, happening on August 15-18 at SM Megamall Megatrade Halls 2-3. A 4-day event for the whole family that will surely give you just enough fun to shop over 250 of your favorite family brands for up to 80% off, with breastfeeding pumps available at discounts of up to 80%. Join us and support the journey of every working mother striving to balance career and breastfeeding. Register here for free.

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edamama is the Philippines' premier parenting platform, dedicated to providing essential resources, products, and community support to parents. edamama’s mission is to empower parents by offering a wide range of curated products and services that cater to the unique needs of families. With a commitment to quality, innovation, and customer satisfaction, edamama seeks to be parents' trusted partner by helping them simplify decision-making and find everyday joy in raising their family. Since its launch in 2020, the platform has delivered about 4 million products to Filipino families nationwide.