Amazing Jing for Life: LG PH Marks a Milestone: Life's Good Day 2023

LG PH Marks a Milestone: Life's Good Day 2023

November 25, 2023

, LG Electronics Philippines (LGEPH) celebrated a day brimming with

optimism and innovation: LG Life's Good Day 2023. Held at the LGEPH Office, this event was

more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a

testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's

deep-rooted commitment to community service and the well-being of others. This initiative

showcased LG's drive to not only advance in technology but also to cultivate a culture of

empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came

together to enjoy an array of delightful Filipino snacks. This was a moment of joy and

togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this

event was a testament to the company's dedication to delivering exceptional products

and services. LG believes that every interaction with its products should not only be

satisfactory but should elevate the customer's daily life, infusing each moment with

enjoyment and ease.

2. Human-Centered Innovation:

At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product

is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief

that technology should tangibly enhance human lives in practical, meaningful ways.

3. Warmth to Power a Smile:

Emphasizing LG's optimistic perspective, the event

demonstrated the company's belief in the power of warmth to kindle happiness and build

connections. This philosophy was palpable in the communal enjoyment of snacks and

the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment

to improving lives with innovative technology and heartfelt service. This event was a clear

reflection of LG’s belief in a better future, where technology and human empathy work in

harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence

of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to

our customers, community, and the human spirit. It represents our optimistic vision for the

future, a path guided by hope and positivity. This event symbolizes our journey towards a future

where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their

greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines)