P&G Philippines' Commitment to Healthcare Superiority Recognized at 2023 MIMS Excellence Awards

Procter & Gamble (P&G) Philippines, the multinational company behind the trusted personal healthcare brands such as Vicks, Neurobion, Dolo-Neurobion, and Sangobion, was recognized for its product and marketing superiority in the healthcare and pharmaceutical sectors at the recent 2023 Monthly Index of Medical Specialties (MIMS) Excellence Awards.

The MIMS Excellence Awards honors the most innovative and effective brands, products, and initiatives in the Philippine healthcare and pharmaceutical industries. The awards cover a wide range of achievements and excellence in areas ranging from brand management, marketing, publications, campaigns, online and in-person events, drug listings, and more.

From left to right: MediMarketing, Inc. Head of Marketing Platform Ma. Gracia Cruz, P&G’s Brand Manager for Healthcare Professional Promotions Mayette M. Reyes, P&G’s Senior Medical & Technical Affairs Manager Dr. Digna M. Almeida, and MediMarketing, Inc. President and Country Representative Richard M. Rivera

1. Neurobion - Bronze Awardee for Best Brand Category: 

This award recognizes the outstanding brand as determined by the best-in-class marketing programs, delivered projects, collaborations, and the number of touchpoints achieved.

2. Dr. Digna “Didi” Almeida - Gold Awardee for Best Medical Manager Category:

This award recognizes the outstanding achievements in medical communications programs determined by the delivered projects, collaborations, and the number of touchpoints achieved.

3. P&G Nerve Care Summit - Gold Awardee for Best Pioneering Award Category:

This award recognizes the innovative spirit of pioneering projects in the healthcare and pharmaceutical industries.

“P&G Philippines’ accolades at the 2023 MIMS Excellence Awards are a testament to the company's continued commitment to delivering impactful collaborations, transformative brand marketing programs, and meaningful medical communication projects. These awards affirm our dedication to providing personal healthcare products of the highest quality and superior performance, meeting the daily-use health needs of our consumers throughout the country,” says Ming Arroyo-Cunanan, P&G's Senior Director for Personal Health Care Category.

For over 50 years, MIMS has been the foremost healthcare media brand in Asia for medical information, marketing, and communication services. With an extensive network exceeding 2 million healthcare professionals, MIMS serves as the optimal partner for targeted brand marketing, connecting businesses with their desired audience. Leveraging multi-channel marketing solutions, MIMS collaborates to attract the ideal customers and achieve strategic business objectives.

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands. Fostering equality and inclusion, supporting our communities and protecting the planet are embedded in how we do business. We believe we have a responsibility to make the world better — through the products we create and the positive impact our brands and Company can have. P&G’s portfolio includes Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

Please visit http://www.pg.com for the latest news and information about P&G and its brands.