JAMES REID TOASTS TO WORLD MUSIC DAY WITH A CUSTOM JOHNNIE WALKER HIGHBALL INSPIRED BY NEW SINGLE “CALIFORNIA LOVIN’”
June 26, 2022
June 15, 2022 - Johnnie Walker, the world’s number one Scotch Whisky1, raises a toast to
progress in music through its cultural partners ‘The Walkers’ in celebration of World Music Day on June 21, 2022. World Music Day celebrates musicians across the globe and their contribution towards making the world we live in more harmonious. As cultural
changemakers, The Walkers represent the latest chapter of Johnnie Walker’s famous
Keep Walking campaign inspiring progress.Being part of the global community of Walkers, singer-songwriter and producer James Reid is leading the
way to inspire progress within the
Filipino music scene by taking OPM (Original Pinoy Music) to the world stage. James’ releases this year alone had a more global push with collaborations with
international artists as well as
songs that are produced abroad.
Fans can definitely expect more world-class singles and performances from the superstar.
To celebrate World Music Day, Johnnie Walker has partnered up with the media multihyphenate to create Johnnie California Highball - the perfect drink to enjoy while listening to James’ new single California Lovin’ to be released on June 30. Hints of apple and citrus meet the signature smoke of a Johnnie Walker Black Label in this custom highball,
creating a taste that instantly
transports you to the bright, warm
summers of California. This perfectly balanced drink with afternotes of vanilla, completes the California Lovin’ experience.
The world first got to experience California Lovin’ with a performance video release of the song on the Press Play platform of The Grammy’s last May 26. On June 30, the song will be available on all major streaming platforms. The release of the single along with the custom highball shortly after World Music Day strings together perfectly with the celebration of
musicians across the globe and their contribution towards making the world move in
harmony and unison.
Enjoy your own Johnnie California
Highball by following the recipe below!
• 45ml Johnnie Walker Black
• 25ml Apple Juice
• 15ml Lime
• 10ml Vanilla
• Top with Ginger Ale
• Dash of Lemon Bitters
• Fan of Apple slices as garnish
The Johnnie California Highball will be
sold for P350 in all Notorious Concepts
Restaurants below:
• Alamat | 2/F, 5666 Don Pedro,
Poblacion, Makati, 1209 Metro
Manila
• West32 | 1/F, 8464 Makati Ave,
Makati, Metro Manila
• Japonesa | 1/F, 8464 Makati Ave,
Makati, Metro Manila
• HQ | 8464 Kalayaan Ave, Poblacion,
Makati, 1210 Metro Manila
Check out the social media channels of
Johnnie Walker PH (@johnniewalkerph),
Careless Music (@carelessph), and James Reid (@james) on Instagram for updates.
Drink responsibly. Visit the DrinkIQ.com site to learn more about alcohol facts.
****
For further information, contact:
Smarts: johnniewalker@smarts.agency
Or Vani Altomonte, Notorious Concepts PR Director
Notes to Editors:
About Johnnie Walker:
Johnnie Walker is the world’s number one Scotch Whisky brand1 (IWSR), enjoyed by people
in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 14 million cases sold annually (IWSR, 2020), making Johnnie Walker the most popular Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock
Exchange (DEO) and our products are sold in more than 180 countries around the world.
For more information about Diageo, our people, our brands, and performance, visit us at
www.diageo.com.
Posted in:
James Reid for Johnnie Walker,
Johnnie Walker
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