Menarini poses commitment on the awareness and control of PE
Rj Ledesma, : Dr Joel Aldana, President of
Philippine Endourological Society (PES); Dr Dennis Serrano, past president of
PUA; Josephine Elicano, Marketing Manager; Anthony Pangilinan, Maricel Laxa,
Regine Tolentino, Lander Vera-Perez, Dr Ulysses Quanico, President of
Urological Association (PUA); Dr. Margie Holmes, Ms Ninia Torres, General
Manager of Menarini, ; Dr Jaime Songco, President of Philippine Society of
Urologic Oncology (PSUO); Dr Paul Sunga
A very sensitive topic or issue was tackled in the advocacy-event entitled "Commit to PE," by Menarini Biopharmaceutical Company held just recently at Edsa Shangri la Plaza Hotel in Mandaluyong City. One of the most discreet disputes for most couples or relationships was the center of the concern in the event's program, which is PE (premature ejaculation).
Awareness is the key factor to all these. Being open-minded and mentally liberated should not be the main ingredient in order to fully understand what the summit is all about. The main aim of this advocacy is to let certain individuals, most especially the Filipino couples to slowly open-up by becoming aware of their condition, to educate them properly and help them that, this kind of case could be resolved already hence, can be controlled.
Menarini is the world’s largest Italian
biopharmaceutical company in the world. Here in the Philippines, they've committed an advocacy that focuses on promoting awareness on premature
ejaculation among Filipino couples. Armed with the knowledge that 20% of
relationships and marriages break down because of premature ejaculation, the
sexual dysfunction suffered by 1 out of 3 men, the corporation aspires to
inspire and encourage men to take action against this disorder.
The first hurdle to overcome however is not
at all minor: there is so little awareness for premature ejaculation (PE), as
men tend to deny the condition and women would rather grin and bear it, no
matter how dissatisfied they are in the bedroom. Until recently, the winds have
finally changed, and the topic is no longer confined and whispered about in
secret. In the first ever summit on Premature Ejaculation, the media and
celebrity couples were free to speak up on what they know about the topic, and
offer insights, observations --- and even eye-opening stories were put forward
by the likes of Anthony Pangilinan and Maricel-Laxa Pangilinan, Paolo Abrera
and wife Suzi Entrata, Regine Tolentino and husband Lander Vera-Perez.
Celebrity couples (L-R): Paolo Abrera, Lander Vera-Perez, Anthony Pangilinan, Suzi Entrata, Maricel Laxa- Pangilinan and Regine Tolentino interestingly discussing about PE during "Commit to Control PE" event
The
lively exchange catalyzed an open discussion of the condition. Experts were
there providing guidance and wisdom: Dr. Margie Holmes, noted and popular
author and psychologist specializing in sex therapy, as well as urologist and
men’s health expert Dr. Dennis Serrano.
Dr. Margie Holmes (seated in red blazer) with other doctors and health experts
During the summit, necessary actions
that should be taken by a sufferer surfaced and were confirmed: begin by facing
up to the issue... work with your partner --- be supportive of each other's
needs and lack, discuss with your partner and the most crucial step, consult
with your doctor. As the Sex Survey showed, couple tried different methods, and
unfortunately reaching out to a doctor is not high on the list.
Actors posing as couple re-enacting the reality-based scenes about PE during the "Commit to Control PE" summit
Dr. Dennis Serrano explains the condition:
Premature ejaculation (PE) occurs when a man is unable to control or delay
ejaculation on his own wish after vaginal penetration, resulting in short
latency time and decreased sexual satisfaction, as well as personal distress
and interpersonal difficulty. Premature ejaculation (PE) is the most common
sexual dysfunction in men, even higher than Erectile Dysfunction.
Dr. Margie Holmes stressed that the issue
centers more on lack of control and should be measured not just by time but
more on the ability to satisfy one’s partner.
RJ Ledesma, the summit host established
early on: “Men with PE often report emotional and relationship distress and
some avoid pursuing sexual relationships altogether because of PE-related embarrassment.
But the issue is not isolated to men as female partners also experience
emotional and psychological distress which often leads to unwanted stress in
the relationship.”
The summit's host RJ Ledesma with TV personality Suzi Entrata
This statement encapsulates what the crux
of the problem is --- that premature ejaculation is not just a physiological
problem affecting men, it is an issue that affects relationships between
partners, between husbands and wives. Stress, dissatisfaction, insecurity - the
problem of PE affects many, and sadly behind closed doors, many choose to brush
it away, when in fact, they can get help. This is one of the objectives of this
event and like most things, awareness leads to understanding, understanding
will lead to acceptance. And hopefully with acceptance (instead of denial) people
can seek help, specifically from their doctors.
Menarini is determined to bring to the
forefront of our consciousness the issue of PE --- primarily for Filipino
couples. The company had set up a website that can help guide a man --- and his
partner, in determining if he indeed suffers from this condition.
The website
helps a sufferer find the doctor for him, so that he can get treatment for the
condition that hurts him, his partner and their relationship: visit www.controlPE.ph.
Celebrity couple and guests Lander Vera-Perez and Regine Tolentino at the "Commit to Control PE" event
Celebrity couple and guests Anthony Pangilinan and Maricel Laxa- Pangilinan during the "Commit to Control PE" event at the Shangri la Edsa Plaza Hotel
(L-R): Ms. Rhoda Luna, one of the organizers of "Commit to Control PE" and good friend, of course that's moi (hihi), famous Philippine Psychologist specializing in sex therapy, Dr. Margie Holmes, blogger friends Jenny Roxas (thanks for this photo!), Angelyn Demo and PenserQ PR & good friend Ms. Ana Reyes at the "Commit to Control PE" summit
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