December 30, 2023

Discover the art of gifting this season with your favorite Filipino influencers Angel Dei, Riva Quenery, Celeste Cortesi, Kim Tappy and Vern Ong! Elevate your holiday celebrations with the perfect presents from FitFlop's ultimate gift guide.

From cozy classics to sporty soles and elegant slides, discover a curated selection that promises to add glamor and comfort, making this season truly extraordinary. Embrace the joy of giving with FitFlop!

With these comfy and stylish pairs, you and your loved ones can mix and match FitFlops, and make it your wardrobe’s staple.

Angel Dei (@angeldei) loves keeping it comfy in a pair of F-MODE Padded Leather Flatform Cross Slides. Cool, easy, and contemporary, these buttery leather slides are extra soft and silky on the feet. Made with FitFlop’s Microwobbleboard™ technology, these deliver ergonomic all-day comfort. This chic pair is the best gift for your BFFs (Try to resist the urge to steal it for yourself.)

Riva Quenery (@riva) sports a clean classic design with her Eloise Cork-Wrap Leather Backstrap Wedge Sandals. The straps are crafted in smooth high-quality leather, and its curvy adjustable buckles (in brushed metal for a refined feel) ensure they stay on for the busy moms this Christmas season. Show your love to Mom with this perfect pair!

Celeste (@celeste_cortesi) rocks the Surf Adjustable Leather Back-Strap Slides. A fresh and sporty take of FitFlop's legendary supercushioning Microwobbleboard™ midsole. The pair has a rubber outsole that enhances the grip, making these suited for light country trails as well as in the city, or on a busy holiday exploring on your feet.

Kim Tappy (@kim_tappy) fell head over heels in love (quite literally) with this classic pair. The super popular Rally trainers with curvy paneling are softly padded, fresh, and casual. The ideal present for someone who knows how to dress up a casual outfit with a good pair of sneakers.

Vern Ong (@vernfloresong) loves to style her Vitamin FFX Knits Sports with a casual monochrome. Perfect for both traveling and regular days at home. The sleek superlight sports trainer helps you move more and feel great. Biomechanically engineered for exercise and casual running, but equally good for dancing at this holiday’s get-togethers, the gift for someone who brings the party with them! The best Vitamin isn't in a pill, it's on your feet…

Explore the joy of holiday shopping at FitFlop’s exclusive last-minute Christmas Bazaar, running from December 15 to 25. Enjoy a delightful 20% discount on selected items available on the website. Find the ideal gift or treat yourself, but the savings don't stop there – usher in the new year with FitFlop’s year-end promo, taking place from December 26 to 31. Seize the chance to enjoy discounts of up to 20% on a range of selected items.

To make the most of these incredible offers, visit their physical stores at Greenhills, MOA, Trinoma, and Alabang Town Center.

Stay updated with Fitflop’s collection of products, and upcoming news on Facebook and Instagram.

About FitFlop

Founded in 2007, FitFlop is a global lifestyle brand renowned for its innovation and technology in footwear. With wellness at its heart, FitFlop creates footwear with an uncompromising mission to empower you to move better and feel great.

December 21, 2023

The Safe and Fair Programme culminated this year after a five-year implementation sharing success stories and lessons learned to foster a safer and fairer labour migration journey among women migrant workers. (L-R): Rex Varona, National Project Coordinator of Safe and Fair Programme, ILO; Asec. Jerome Alcantara, Assistant Secretary for Land-based Services of Department of Migrant Workers; Sally Barrios, President of OFW Negros Occidental Federation; Ellene Sana, Executive Director of Centre for Migrant Advocacy; and Claire Ruzzel Esturas, Senior Gender and Development Specialist of Philippine Commission on Women.

Manila, Philippines – Facing challenges such as discrimination, violence, labour exploitation, lack of access to decent work, and major social and economic disruptions in the country and globally, Filipino women and migrant workers are finding stronger partners and strategic opportunities through the Safe and Fair (SAF) programme’s initiatives aimed at creating gender-responsive migration policies, governance and safer labor migration conditions from recruitment, to working abroad and until return and reintegration.

The SAF programme is a regional initiative under the multi-year European Union-United Nations Spotlight Initiative which has invested EUR 500 million in projects throughout the globe to eliminate violence against women and girls. It is implemented through the joint efforts of the International Labour Organization (ILO), UN Women, and the United Nations Office on Drugs and Crime (UNODC) – dedicated to enhancing the labor migration experience for Filipino women.

“Throughout its 5-year implementation, ‘Safe and Fair’ embodies a commitment to transforming the migration journey into a safer, more dignified, and empowering experience for Filipino women," said Rex Varona, National Project Coordinator of the Safe and Fair Programme.

Christoph Wagner, Head of Cooperation of the European Union Delegation to the Philippines added, “The EU is proud to have joined forces with the UN in a pioneer effort to combat violence against women and girls globally through the Spotlight Initiative. Women OFWs are particularly vulnerable to a series of risks and the EU-UN Safe and Fair programme was designed to address many of those risks.”

The programme conducted legal and policy reforms, capacity building, and awareness-raising to respond to the critical issues faced by migrant women such as violence and discrimination, inefficient migration governance, and inaccessible services. Varona added that “by placing women’s voice, choice, and agency at the heart of our strategies, activities, and services, we are setting a new standard for labour migration.”

For instance, the programme contributed inputs to at least 16 key policy instruments to enhance the gender-responsiveness of labour migration governance in the Philippines, particularly the crafting of the law as well as the implementing rules of Republic Act (RA) No. 11641 in 2021 that created the Department of Migrant Workers, and RA No. 11299 of 2019 which created the office of the social welfare attaches. It also supported unions and relevant stakeholders in enacting ordinances in various LGUs to create or strengthen migrant worker resource centers (MRCs) and migration programmes or committees at the local level, and reviewing various laws including RA No. 10361 ("Batas Kasambahay"), expanded anti-trafficking law, expansion of mandatory insurance for OFWs, among others.

According to Lenlen Mesina, Country Coordinator of UN Women, the 5-year programme has been supporting and promoting women migrant’s safe and fair migration in the context of transitions facing and recovering from the pandemic, administration leadership, and the disasters on a constant basis. “UN Women is very pleased to see how policies at global to national level have been adapted and localized, but the completion of this project is something we also hope to sustain when it comes to key actions and promoting consistent implementation of policies and provision of important services needed by women anywhere, they are,” she added.

Rex Varona, National Project Coordinator of ILO’s Safe and Fair Programme, highlighted the policies that it has advocated in the past years including the ratification of C190, the first international treaty to recognize the right to a work free from violence and harassment. The Philippines is the first Asian country to ratify C190.

Since 2019, SAF worked in partnership with the Technical Working Group on C190, as well as the key government departments and tripartite partners in advocating for the ratification of ILO Convention 190, the first international treaty to recognize the right of everyone to a world of work free from violence and harassment. The Senate recently concurred with the ratification of C190 after President Ferdinand Marcos Jr.’s endorsement– making the Philippines the first country in Asia to ratify C190. “This is an important milestone for women and Filipino migrant workers. The C190’s policies will cover any physical, social, emotional, verbal, and even online harassment, and as long as it constitutes any form of violence in the workplace, regardless of your worker status,” Varona shared.

A total of 2,540 women from 4,330 duty bearers improved their delivery of psychosocial, legal, health, or social services, skills development, and reintegration support, among other gender-responsive initiatives, which benefitted 6,403 Overseas Filipino Workers (OFWs) and their families, 4,388 of whom were women. Almost a thousand OFWs including those displaced by the COVID-19 pandemic or their family members (almost 800 are women), have been assisted with technical-vocational scholarships enabling them to earn national skills certification from TESDA.

The migrant resource centers in Negros Occidental and Tabaco City also provided safe migration services to 1,443 women migrant workers. In addition, the Quezon City MRC has assisted more than 1,043 cases up to November 2023.

Carina Cordero, a former migrant worker in Dubai who experienced sexual assault, attested to the responsive and quality services the program could provide when she won a case against her assailant. Upon returning to the Philippines, she dedicated her time to supporting women who experienced violence as an active member of the Center for Migrant Advocacy.

Filipino migrant workers and their families shared their stories in a culmination event in Novotel, Quezon City, where SAF also shared the lessons learned from its implementation with partners from the public and private sectors. The event closed with a cultural show entitled: “Tayo ang Tagahabi ng Buhay Natin” (We are the Weavers of our Lives) with performances from SENTRO Youth, Talisay City OFW federations, Kabaitan Bautista, Women of Theater, Cooky Chua, and the PETA Choir.

The UN continues to work with different sectors to ensure that women’s needs, whether they are working overseas or in the country, are addressed based on their rights.

December 20, 2023

December 19, 2023

December 16, 2023

December 14, 2023

EastWest, one of the fastest-growing banks in the country today, was recently awarded “Best CSR Initiative” by The Digital Banker at the Global Retail Banking Innovation Awards for the Bank’s project “Magenta Race,” a virtual run/walk and cycle for breast cancer.

In its debut year, EastWest employees rallied to raise funds for breast cancer detection and prevention of the beneficiaries of Philippine Foundation for Breast Care Inc. (PFBCI), also known as Kasuso.org. This was done through the launch of the very first Magenta Race—a virtual run/walk and cycle for breast cancer, which was able to raise a significant amount through the employees’ personal donations. The choice of magenta, a deeper shade of the pink that is associated with cancer awareness, wishes to express EastWest’s deeper commitment to this cause.

A total of 145 employees took part in the first ever EastWest Magenta Race, with 94 joining the run/walk, and 51 joining the cycle race. Proceeds coming from the registration fee, which included Magenta Run shirts, were collected as donations to PFBCI. But, notably, many of those who could not join the race itself still purchased shirts or made an outright donation to aid in the contributions.

Leading the Charge in the War Against Breast Cancer

During the awarding, EastWest expressed gratitude for the acknowledgement of their efforts, while also committing to continued efforts in the name of women and the fight against breast cancer. “Thank you for this incredible honor. We at EastWest are humbled to accept the best CSR Initiative Award, and we would like to extend our gratitude to The Digital Banker for seeing and recognizing our efforts. In the Philippines, breast cancer is the top illness among women, and EastWest being powered by 66 percent females, led by a female President, and founded by the first Filipina President in the banking industry, we wanted to support a cause that touches the hearts of so many of our people,” said Carmina Jeanne D. Roque, EastWest Vice President and Head of Corporate Communications.

“So, we organized the Magenta Race, uniting our employees in a virtual race to raise funds for the Philippine Foundation for Breast Care. We are grateful for the unwavering support of our EastWest family. Our people showed incredible dedication, with many participants and generous contributions, and this recognition is a testament to the power of unity and commitment within our community. We at EastWest are determined to make a difference, to save lives, and to continue our journey of empowerment and awareness. Let’s keep the magenta flame of hope and compassion burning bright in our hearts,” concluded Roque.

Second Magenta Race Continuing the Legacy

Now on its second annual run, EastWest carries on its advocacy for breast cancer awareness by inviting more bikers and runners to participate. The second Race kicked off last October 13 with 119 runners and 29 cyclists.

For the ongoing and future Magenta Race events, EastWest and its employees will continue to don their running shoes, hop on their bikes, or simply extend their support through the purchase of a T-shirt, knowing that every stride, pedal, and purchase makes a difference in this battle against breast cancer.

December 14, 2023

Share the love this Christmas with your family with the limited edition Swiss Miss Bliss Pack

December 6, 2023

A pioneering event promoting the Philippines as a world-class health and wellness destination

will have a rerun on January 26-28, 2024, at the SMX Convention Center at the Mall of Asia

Complex in Pasay City.

Dubbed the Health & Wellness CONFEX 2024, the three-day event will gather under one roof

the stakeholders of the multi trillion-dollar health and wellness industry – from award-winning

wellness resorts to globally accredited hospitals that provide medical tourism packages, all the

way to organic farms and specialty shops that offer a wide array of innovative, sustainable and

eco-friendly health and wellness products and services.

With the theme “Go &Get Better,” the event highlights the promotion of regenerative tourism, which, in essence, is a strong call for making the places we visit better than we found them and pursuing economic growth while managing the social and environmental impacts of our visit.

The event is, in fact, the centerpiece of a global multi-media campaign that aims to showcase

the country’s many health and wellness destinations and will feature an exhibit, a conference, business matching sessions, and various experiential activities. It is considered the the only trade fair in the Philippines promoting health and wellness tourism, products, and services. The ConFex will also launch its innovative television travel show-vlog that will allow the viewers to explore the fascinating world of health and wellness amid the breathtaking natural wonders of

the Philippines. Called OTW, the acronym for “On Travel & Wellness,” it will take viewers on a

virtual trip to the country’s many tourist spots while highlighting, at the same time, the

importance of wellbeing, of keeping healthy and safe while leading an active lifestyle. The

13-episode show will provide stunning views of the sun-kissed beaches, magnificent dive sites,

towering mountains and verdant woodlands that the Philippines is famous for, and it will also

provide an in-depth look at the country’s diverse wellness practices – including traditional

healing arts – through compelling anecdotes and discussions with regional experts. OTW will air on GMA 7’s GTV.

On its third day, the event will likewise hold a Wellness Festival called Masigabo with various

programs and activities that pay tribute to the industry and sacrifices of the migrant workers,

better known as overseas Filipino workers (OFWs). On hand activities are designed to make them feel better, relaxed and loved. Health and wellness experts will also deliver talks about financial health, physical wellness, beauty, sustainability, environmental protection, government regulations, and more.

Health & Wellness CONFEX 2024 is co-presented by the Department of Tourism (DOT), in partnership with the Department of Health DOH), Department of Trade and Industry (DTI),

Philippine Coconut Authority (PCA), Tourism Infrastructure and Enterprise Zone Authority

(TIEZA), Duty Free Philippines (DFP), and Tourism Promotions Board (TPB).

The event is likewise supported by the following:

Sponsors: Lifecore Bio Integrative Inc., Dean and Deluca Philippines, The Zen Institute,

Enjoy Health, Aba Padres Hydroponics, Conrad Manila; 

Event Partners: Philip Dizon, Ark of Dreams, Market Social, Tourism Congress of the

Philippines, Wellness Tourism Association of the Philippines, Philippine Green Building

Initiative, SMX Convention Center, IQ Capture Printing Corporation, and DigitalCircles;

Media Partners: GMA Network, ABS-CBN Corporation, GMA 7 GTV, Aliw Channel 23,

Business Mirror, and DOOH PH

The Health & Wellness CONFEX is spearheaded by a team of seasoned event organizers,

wellness advocates, travel & tours agencies, and marketing & communication professionals, as

headed by the country’s wellness guru, Cory Quirino, its Executive Director.

For any inquiries or to participate at Health & Wellness CONFEX 2024, you can reach its

Secretariat by email at secretariat@wellnessconfex.com or by phone at 09277227670 (attention: Sarah Timonera)

The Health & Wellness CONFEX is the only international B2B2C trade fair, sourcing platform, business matching, knowledge

exchange, and brand showcase exclusively focused on sustainable wellness & lifestyle

products and services with one objective of promoting the Philippines as a world-class

destination for health and wellness. It was launched in partnership with the Philippines'

Department of Tourism and the Tourism Promotions Board in April 2018 at the Arabian Travel Market (ATM) in Dubai, UAE, the

biggest travel show in the Middle East, alongside a festivity for Filipinos dubbed as "Kabayan Fiestahan."

The event was held in 2019 at the SMX Convention Center participated by key players in the wellness & medical tourism sectors and by various related industry stakeholders. It is

considered the pioneer and the only trade fair of its kind in the Philippines. A series of webinars dealing with the virus and health & wellness, in general, took the place of this modest wellness tourism campaign during the pandemic, together with the television program “Graceful Living” aired on ANC Channel and hosted by Cory Quirino, focusing on the hows and whys of healthy living.

The 2024 event will even be a greater version with the following segments:

● Conference and Exposition (ConfEx) on January 26-28, 2024 at SMX Manila

● On Travel & Wellness (OTW), a TV-Vlog Travel Show on GMA 7's GTV

● Philippine Wellness Festival dubbed Masigabo in honor of Filipino Migrants

With its theme “Go & Get Better:

Regenerative Tourism Recharges

All”, this event will raise awareness of the criticality of traveling with a mission to

contribute to regenerative tourism. It urges everyone to be cognizant in having more

purposeful intentions as they travel. Embracing a contributive mindset to support regenerative

tourism enables us to help communities & tourist sites recover and progress as we

explore them.

CONFEX 2024 is supported by

Ark of Dreams (AOD), a technology company that levels up brand user’s experiences with its

interactive rewards platform, allowing the customers in engaging quests to redeem rewards from partnered brands. By downloading the “Go & Get Better Metaverse App”, the visitors at the Media Launch and at the ConFex proper will be asked to explore the attractions or exhibitions, take part in the described quests, and earn points that entitle them to getting the rewards from the participating exhibitors.

The idea of taking responsibility not only for one’s own well-being but that of a community and nature may be challenging, if not down-right daunting. For this reason, the Health & Wellness

CONFEX with its “Go & Get Better” campaign has come-up with a lifestyle guide to wellness

that is easy to understand and follow. Dubbed The Deca-Wellness Tenets, 10 key steps towards a better you and a better world are propounded for people to observe.

December 7, 2023

Personal Collection (PC) has introduced Great Life Coffee in the Philippines, with acclaimed actress Marian Rivera as the brand ambassador. This new instant coffee offers a creamy, sweet, and SWABESARAP taste, infusing your every day with greatness.

Great Life Coffee is available in two luscious SWABESARAP na timpla, Creamy White and Creamy Brown. With its convenient twin sachet packaging, Great Life Coffee suits the needs of modern working parents like Marian Rivera, who balances her roles as an actress, businesswoman, wife, and mother. Marian finds both relaxation and energy in Great Life Coffee, whether starting her day or savoring a cup on set. She says, “I’m so happy na ako ang bagong ambassador ng Great Life Coffee. Ang sarap i-celebrate ang Great Life with Great Life Coffee.”

Join Marian in a fun and energetic video for Great Life Coffee. Watch as she encourages you to conquer your day with energy, exclaiming in her signature, charismatic style, “You did it! Nag-kape ka! Not just any coffee, but Great Life Coffee! Kaya bongga ang iyong umpisa.”

Great Life Coffee promises more than just energy; it offers exceptional flavors to ensure every cup is a delightful experience. This product is aimed at starting your day right and is available at Personal Collection branches, as well as online platforms like Shopee, Lazada, and PC Starter, priced at P250 for 10 twin packs.

For 20 years, PC has been uplifting the lives of many Filipinos. With Great Life Coffee, they continue this tradition, offering an accessible and delightful coffee experience for every family.

Stay updated and learn more by visiting Personal Collection’s website and following their social media pages on Facebook, Instagram, Tiktok, and Youtube. Follow the hashtags #GreatLifeCoffee and #SwabesarapAngTimpla. Interested in the Great Life? Register to become a PC dealer today!

December 6, 2023

Make after-school activities more fun and rewarding for your kids with Swiss Miss Funtasy Mallows

Kids spend most of their weekdays in school. From classes to extracurricular activities, they deserve a fun treat when they get home, especially after a long day. This is the perfect opportunity for parents to get creative with after-school activities as a reward for kids doing an awesome job in their classes and finishing their assignments on time.

If you need ideas to make your kids’ after-school routine more fun and rewarding, here are some suggestions:

A calming jar is a sensory item that can help relax anyone that shakes it. You can easily make this with your kids by pouring glitters, hand soap, and watercolor in a clear jar – then mix! This will create a shimmery mixture that can be compared to a snow globe when shaken. This is a great artsy activity that you can do in just a few minutes.

Music can uplift anyone’s mood. Once your kids are done with their homework, you can play their favorite songs on Spotify or put on lyric videos on YouTube to have a videoke party in your sala as a treat to them. To make it more fun and exciting, dress up as your favorite singers, so you’ll really feel like you’re in their shoes. Dancing is also highly encouraged!

Nothing beats park dates after school. Take your kids to a nearby park where you can spend time at the playground before going home. You can also organize a scavenger hunt but with a twist where kids are challenged to find as many items in different colors as they can. And by the end of a timer, the one with the most number of items wins. This can help kids de-stress and feel recharged before they start on their assignments and go back to school the next day.

Chocolate is always a great reward after a long day or week in school. An easy recipe that you and your kids can do at home is the Funtasy Mallows Fudge Freeze, a colorful shake made with Swiss Miss Funtasy Mallows. The product is made with premium chocolate and real milk, topped with colorful marshmallows. Turn the day around and level up the fun with this snack time drink.

Here’s what you need to make a Funtasy Mallows Fudge Freeze:

INGREDIENTS (Good for two servings)

● 2 packs Swiss Miss Funtasy Mallows

● ½ cup water

● 2 cups vanilla Ice cream

● 1 cup ice

● Marshmallows

● Whipped cream (optional)

INSTRUCTIONS

● Dissolve 2 Swiss Miss Funtasy Mallows in ½ cup water

● Add 2 cups ice cream, 1 cup ice, and Swiss Miss Funtasy Mallows mixture in a blender

● Add marshmallows in a glass

● Pour Funtasy Mallow Fudge Freeze mixture in glass

● Add toppings

Watching a movie together at home is a great bonding activity for the whole family. Decorate your sala with fairy lights and movie posters to add more ambiance for the best indoor movie experience. Get your snacks and Funtasy Mallow Fudge Freeze, and get cozy on the couch while enjoying your chosen flick. This is a fun way to reward your kids with an exciting viewing experience after school days.

***

These after-school activities are a great way to let your kids have fun before another school day, and also appreciated for their hard work. Your kids will certainly appreciate every treat that you give them.

Make them more special with a delicious drink made with Swiss Miss Funtasy Mallows, like the Funtasy Mallows Fudge Freeze. This will surely add a creative and refreshing spin to rewards.

For more recipe videos, follow Swiss Miss Philippines on Facebook.

December 6, 2023

Through authentic storytelling and local influencers, TECNO sparks inspiration and innovation, fostering an unstoppable spirit in the heart of the Philippines.

Innovative technology brand TECNO today launched its brand campaign "Don't Stop Rising" in the Philippines, marked by the unveiling of its new brand manifesto video “Never Not Ready”. With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities. The campaign serves as a dynamic call to action, urging young people across the country to embrace every moment, make it their own, and never stop rising to be their best selves. 

This campaign takes flight with a compelling and creative music manifesto“Never Not Ready”, transcending traditional brand films. The video embodies the core spirit of contemporary Filipino youth – they do not wait for the perfect moment to be prepared; instead, they seize the opportunity to rise: A fashionista can discover creative ways to express herself on social media by using light from just a CD; a game lover never misses opportunities to enhance his gaming skills, even when waiting for coffee; a passerby can grab a basketball that comes to his feet, shoot and score; and a dancer can spontaneously choreograph and create captivating TikTok content anytime, anywhere.

The video authentically reflects the attitude and spirit of contemporary youth in the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu shared: “We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life.”

Indeed, positioned at the forefront of business and innovation in the Asia-Pacific region, the Philippines is experiencing rapid economic growth. Simultaneously, the youth in the Philippines are rising to keep pace with the nation's development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos is to create their own opportunities in life instead of waiting for the perfect chance to find them. This spirit is seamlessly reflected in the daily lives of the local youth – always prepared to seize opportunities, showcasing unlimited potential and creativity.

The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth. Take starring influencer Kush Obusan and CJ Villafuerte's journeys as examples. Back in her university days, Kush was already active in the fashion industry as a fashion photographer. While her peers were still on campus, preparing for future careers, Kush was ready to pursue her dream. Now, she has become an influential voice in fashion for Gen Z on social media. CJ's story is equally compelling. His passion and talent for gaming propelled him into the gaming livestream industry, laying the foundation for his subsequent success. Today, he not only livestreams games but also manages ventures in property leasing, restaurants, and skincare. In his words, "In every battle I face in a game, I see it as an opportunity to strive for victory and to rise for a better self, just as I face every day in my life. I am ‘Never Not Ready’ for the daily challenges we encounter."

The manifesto serves as a prelude to upcoming campaigns and the eagerly awaited 12.12 and Christmas season big promotions in the Philippines. TECNO is set to engage its audience further by encouraging them to share their own "Don't Stop Rising" stories on social media to win TECNO Xmas Rising Gift Boxes. Additionally, during the offline pop-up store event at SM Mall of Asia from Dec 1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish granted, while those who visit the pop-up shop, post a social media check-in, can also stand a chance to win big prizes. More TECNO product discounts and freebies will be offered through a series of market activities in the Philippines during this peak season.

In essence, the "Don't Stop Rising" campaign serves as a living expression of the overarching brand ethos, encapsulated by the resolute commitment to “Stop at Nothing”. It also aligns seamlessly with TECNO’s global endeavors, exemplified by the brand’s previous campaign – "Don’t Stop Exploring Life’s New Angles" – designed to inspire youth in India to unearth their true passions. Collectively, these initiatives manifest TECNO's brand essence, transcending mere rhetoric to become a guiding force within local operations. TECNO stands not only as a provider of technological innovation but as a catalyst for substantial progress, and a pioneer of technologies that enable global youth to rise to their full potential.

TECNO is an innovative technology brand with operations in over 70 countries and regions across five continents. Since its launch, TECNO has been revolutionizing the digital experience in emerging global markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. Today, TECNO has developed into a recognized leader in its target markets, delivering state-of-the-art innovation through a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals. By creating stylish, intelligent products, TECNO inspires consumers worldwide to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com