Head of PR of Home Credit Assumes Key Roles in PANA, PANAF Ken Lerona reinforces Home Credit's commitment to industry leadership
January 25, 2024
The Head of Public Relations of Home Credit Philippines has been elected to serve as a Board Member in the Philippine Association of National Advertisers (PANA) and as a Trustee in the PANA Foundation (PANAF), for the year 2024
With his extensive experience and outstanding contributions to the field of public relations, Lerona brings his wealth of knowledge and strategic insights to both PANA and PANAF. His roles highlight his commitment to advancing the Philippine public relations and advertising industry and supporting meaningful initiatives that make a positive impact to society.
Lerona is committed to give his best on these roles. "I am committed to contributing my skills and experience to further the missions of both organizations and to uphold the standards of excellence in the Philippine marketing and brand building industry as we transition to the new age of the brand building that is influenced by data and artificial intelligence,” said Lerona.
Lerona also served as director of PANA in 2020 to 2021. He was part of the board of the Public Relations Society of the Philippines in 2017.
This significant development not only underscores Lerona's leadership capabilities but also reflects Home Credit's commitment to fostering industry leadership and contributing to the betterment of society by actively promoting responsible brand-building. As Lerona takes on these roles within PANA and PANAF, Home Credit anticipates that his contributions will not only enhance the company's visibility within the PR and advertising landscape but also strengthen its dedication to corporate social responsibility.
Home Credit believes active participation in industry associations and foundations aligns with its core values and demonstrates a commitment to shaping a responsible and innovative financial industry.
Lerona eagerly anticipates the positive impact his contributions to PANA and PANAF will have on Home Credit.
To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
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About Home Credit
Home Credit Philippines is the lifestyle partner of every Filipino, providing access to credit through fast, convenient, and affordable financing in more than 15,000 partner stores nationwide. The brand offers a wide range of products from smartphones and laptops, home appliances and furniture, bicycles, and motorcycle accessories to electronics and hardware, sports equipment, and many more – offered at low or 0% interest rates in easy monthly installments.
In its 10th year in the Philippines, Home Credit has served over 10 million Filipinos. Beyond installment financing and related insurance services, Home Credit also offers cash loans, a virtual spending limit named Qwarta, and a credit card for its existing qualified customers. With the My Home Credit app, Filipino customers are just a click away to get the products they want for an elevated lifestyle.
More information on HCPH is available at www.homecredit.ph.
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