Watsons is “Looking Good and Feeling Great” with its Brand Refresh
Ann Umali, Fatima Rabago, Shamcey Supsup,
Venus Raj
Watsons, Asia’s largest health and beauty
retailer is set to deliver a totally fresh retail experience as it unveils a
dynamic brand revamp and launches More Value, More Life campaign in the
Philippines. Asia’s No 1. pharmacy and drugstore brand*,
with an international presence of over 3,200 outlets in 12 Asian and European
markets, is rolling-out a refreshed brand “look and feel” and service promise.
The brand refresh invites customers to explore and experience Watsons’
extensive quality product range, carefully selected to make them “Look Good.
Feel Great.” every day.
The revamp also includes a modified Watsons
logo, store interiors, brand visuals and new store front. Store zoning is improved
with more prominent displays and enhanced categorization of store areas for
beauty, personal care, health and pharmacy.
The roll out in the next months also include new staff and manager
uniforms together with enhanced pharmacy, health and beauty counseling for
customers, delivering a new level of personalized shopping.
“Watsons, as a brand, stands for contemporary
living,” explained Robert Sun, Watsons General manager. “We conducted extensive
research with our customers and, based on their feedback, we are evolving the
Watsons brand to a more contemporary, attractive and engaging retail
experience. “Loyal customers said they loved Watsons
because they enjoy browsing and discovering new products and new experiences.
But it was very clear in our research that our existing customers expect us to
exceed their expectations.
“We have therefore evolved the brand to
express its positive attitude, in a fun and energetic way while respecting the
heritage that is part of our DNA. The
brand refresh projects a new vision of health and beauty retailing, and
reinforces Watsons’ leading position by redefining the rules of the health,
wellness and beauty retail market.”
More Value, More Life!
In the Philippines, the campaign is
supported by a “VALUE” marketing campaign that emphasizes Watsons’ commitment
to deliver the BEST VALUE to its customers:
Great Savings from Exclusive Products –
switching to Watsons label allows shoppers to get quality product at great
prices.
Exclusive Member Privileges – SM Advantage
cardholders earn bonus points and exclusive free gifts from featured health
& beauty products every month.
More Choices - get the widest selection of health and
beauty products – personal care, skincare, hair care, cosmetics and a lot more
conveniently under one store
Fun Freebies – have a fun and rewarding
shopping experience with special gifts with purchase, fab make-overs, health
check-up and more.
*Campaign Asia-Pacific’s “Asia's Top 1,000
Brands” Survey 2012 of over 5,000 Asian respondents.
The campaign is made even more exciting
with additional brand ambassadors who have personally found great value at
Watsons -- Shamcey Supsup is beauty and brains
extraordinaire. Who else can claim to be an Architectural board topnotcher,
Magna Cum Laude with a degree in Architecture from UP and a Ms. Universe 2011 3rd
runner-up? Shamcey shares, “I always believe in aspiring for excellence and sometimes we have to challenge ourselves to go beyond our comfort zone. I never
had a beauty pageant experience before but when I decided to join Bb.
Pilipinas, I gave it my all. I started with the basics -- I took care of my
skin and hair to build my confidence”. She further added “These days, it’s
easier to look good and feel great with Watsons. The new store is so inviting
that I end up choosing products not just for myself but for my loved ones too”.
Ms. Shamcey Supsup
Venus Raj, another beauty queen-achiever, was
part of the first wave of Watsons Value campaign that highlighted health offers
for her and her mom. Now, Venus is joined by her real life best friend Marie
Ann Umali who herself is a beauty queen (Bb. Pilipinas-World 2009). “I met
Venus during training and since then we have bonded by sharing beauty tips even
after the pageant season. It’s more fun and colorful sharing beauty stuff with
your girl best friend” says Ann. Venus giddily adds, “When we go to Watsons, we
head straight to the make-up area and test our favorite brands. You can’t go
wrong since there are beauty consultants always ready to give advice or suggest
alternatives…we always feel extra beautiful after shopping!”
Ann Umali and Venus Raj
Finally, Fatima Rabago is an in-demand
model and a regular fixture in the fashion and advertising world. She has
graced countless campaigns and runways shows but if you ask her, her favorite
role is being a mom to her lovely 2 year old daughter, Daniela. Proud mommy
shares “Daniela is a fun kid, as early as now she is showing strong signs of
being a model and posing for the camera. She likes putting on lotion, smelling
fresh and even playing with make-up! We enjoy shopping in Watsons especially
for our personal care products, we just love to keep things fresh and fun!”
Fatima Rabago with daughter Daniela
Shamcey Supsup and Venus Raj
With Watsons making you look good all the
time, feeling great comes naturally! For more information, simply log-on to www.watsons.com or visit www.facebook.com/WatsonsPH.
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