“The Greatest Marketing Man” of PMA National Marketing Conference has over 100 speakers

They say Marketing is the forefront of every business, it is the key to every success or failure of a particular business may have. And I agree with that! We could never succeed in a certain business if the marketing strategies won't fit and are not feasible to whatever type of business we have. It could be a tough fight, yes, but given the right options, being open-minded and traversing on some fitting marketing strategies would do no harm as long as it is for the betterment of the business. 

So how do we basically define Marketing? It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place." 

Being a Marketer or one who is involve in Marketing, has one of the most difficult very rewarding job. Difficult in the sense that, they should be creative and resourceful as possible and should never give up on anything while it is vert rewarding because once they've seen the outcome, they'll start to reap their fruits of hardwork and the process will still go on and must also take improvisations about Marketing, never falter. 

That's is why, this year, to further enhance our Marketing Strategies and Capabilities, the Philippine Marketing Association National Marketing Conference brings to us "The Greatest Marketing Man!" to be held at Sofitel, Manila. 

The main Marketing Men behind "The Greatest Marketing Man" during the press conference held at Green Sun Hotel in Makati City 

Conference Rationale

This year’s Marketing Conference revolves around elevating the practice of marketing to a 

higher level. For the longest time, the marketing environment is being disrupted with changing customer needs given the new digital landscape. New buzzwords and keywords are being floated around: Programmatic advertising, Gen Z, branding 3.0, new media, GDPR, ecommerce, among many others. However, while these new terms are invading the marketing profession and we are left scrambling to understand them and find how they can fit into our business mix, what is being forgotten is the fundamentals of marketing itself. 

The conference borrows from the popularity of the Hollywood movie The Greatest Showman, aptly themed “The Greatest Marketing Man”. One hundred speakers internationally and locally have gathered together to share their marketing success framework, their learning and failures, 

and how they eventually brought their passion, values and beliefs to solve a consumer need 

and make the world a better place, while being in business in the process. Beyond a learning event, this will also be a perfect opportunity to network with industry leaders, as participants are expected to get up close and personal with the speakers during the break out sessions. 

Conference Objective:

Participants are expected to learn from speakers with global perspectives and local success and failure stories that brought about better marketing decision making. They are also expected to go deep dive into specialized marketing fields of interest and learn from experts. It will be aperfect opportunity to network with various stakeholder groups in the marketing ecosystem.

Finally, participants are expected to feel refreshed and motivated to do their job after the 

conference, as the musical execution in nature will ensure that each participant will be highly engaged and involved in the entire conference. 

Conference Format

Morning Sessions will be plenary sessions where we get top caliber regional speakers talking about their experience. The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will share her experience in marketing a low cost airline. Filipino mix martial artist champion Brandon Vera will share his journey from being an injured army man to becoming an MMA champion, and how he is now one of the marketing faces of One Fighting Championship. Flying in from the US just for this conference, Salesforce marketing director Andrew Antal will share how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM tools and social media to engage consumers on a personal level. George Yang on the other side, 

will provide how he started McDonalds in the Philippines, and how he grew a global brand in 

the local setting. 

Afternoon sessions will be breakout sessions, featuring eight tracks for participants to choose from: Branding, CRM and Loyalty, Digital, Creative and Design, Media, Data and Research Sales and Distribution, and Entrepreneurship. This allows participants to choose their given field of marketing interest and specialization, and also gives them an opportunity to interact with the 

experts.

This is a sample of the Registration Form