Acer Philippines has created #TimeForUs campaign to connect generations together

 It's undeniably true and a clear fact that there really is an unspoken gap between the Gen X and the Millennials. On my part, I don't have qualms about the millennials and maybe a great contributing factor to it, is that I am a socially active person being a blogger and sometimes vlogger (newbie). 

It's very helpful since I belong to Gen X, I guess I also have and experiencing the best of both worlds as they say. And that's where the silent gap began... Technology and Attitude. The works and ways of the millennials were greatly and directly proportional to technology. As it advances, the ideals, common customs and right conduct also change. Their vision and dreams are more risky, vast, bold and transparent. They put more importance on the present time rather than dwell on the past and overthink the future. But nevertheless, I do understand them fully since I have a millennial son. :))

Anyway, enough of my thoughts :)) I just feel glad that amidst these issues Acer Philippines, the leading tech and innovations company, launches #TimeForUs, a movement that aims to narrow the divide between Gen Xers and millennials. Acer Philippines moves to bring two generations closer through technology, breaking down barriers built on misconceptions and misunderstandings. 

“At Acer, we believe that it’s time to focus on bridging the generation divide,” shares Sue Ong-Lim, Sales and Marketing Director of Acer Philippines. “It’s imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike.”

Basti Artadi and Juan Miguel Severo 

Central to the campaign is the partnership between Acer Philippines and G-Shock, a sub-brand under Casio. G-Shock’s appeal has spanned both the Gen X and millennial generation, and continues to be popular among the youth today. 

Acer Philippines also called on rock musician Basti Artadi and spoken word artist Juan Miguel Severo, both artistic icons of their craft and time, to collaborate and develop “Time For Us” a musical-and-spoken word piece to drive the message of the campaign. Basti Artadi, vocalist of the award-winning rock band Wolfgang, rose to fame in the mid- to late-90s, making him a legend among those from Gen X. 

Meanwhile, Juan Miguel Severo popularized the art of spoken word poetry when “Ito Na Ang Huling Tula Na Isusulat Ko Para Sa’yo”, his original piece, made rounds on social media, making it viral among the millennials. The piece cemented the admiration of spoken word poetry as an art form, and since then, Juan Miguel Severo has become the face of the craft. 

“G-Shock is proud to be Acer’s partner in furthering this cause. With Basti Artadi and Juan Miguel Severo, we aspire to bring the Gen X and millennial generation together,” says Charlene Hung, Marketing Officer of Casio Philippines. “With their help, we are optimistic that we will ultimately be able to succeed.”