Of all the holidays, Christmas is known to be the Season of Giving.
This season, Hattendo offers you omiyage in furoshiki.
Omiyage is the Japanese version of Filipino pasalubong. Though
unique in their own way, both omiyage and pasalubong is given to family and
friends as a token.
Furoshiki, on the other hand, is an ancient Japanese tradition. It
is a method of wrapping gifts and carrying items such as bento boxes, bottles
or even books, using only a piece of cloth.
When Hattendo opened its first store in the
Philippines, it was introduced as Japan's coolest omiyage. In fact it is so
popular in Hiroshima, people line up outside its store in Mihara early in the
morning just to get first pick of the cream buns. Mihara store serves about 500
buns, and always sold out before noon.
Give your loved ones something unique,
Hattendo Japanese cream buns wrapped in Furoshiki this holiday season!
HATTENDO takes pride in presenting "Chilled
Cream Buns" to new Asian market with 80+ years of experience to the
highest quality of its products.
Chilled Cream Buns is a new food concept –
a combination of sweets and bread that tastes great when chilled. It’s not your
ordinary bread. A soft bun with cream filling so delectable, it will melt in
your mouth.
In 2014, HATTENDO sought out partners
outside Japan to share its success, offering dealership in many store formats.
The Hattendo History
"HATTENDO"
is named after a small shrine that stood centuries in Hiroshima, Japan. Travelers used to rest at this small temple
and prayed for their safety.
"HATTENDO" also means
"unlimited prosperity.“
Mr. Kaoru Morimitsu, the original founder,
believed HATTENDO should be the brand name of his new venture, and opened the
very first store in 1933.From then on, Hattendo became a family
business and the secret recipe for delicious pastries was passed on from one
generation to the next.
The company's success has continued for
more than 80 years, and comes from its authenticity and the high quality of its
products and services.The tradition of Hattendo lives on.
How cream buns are made
In order to ensure great taste and safe
food, the bread-making, cream preparation, and wrapping are all done by hand
inside the Hattendo Factory at Hiroshima, Japan.
1. Making the bread
The
dough is very delicate. It must always be handmade so that it is never
subjected to vibration or shock.
The dough is made by mixing flour, water,
yeast, and other ingredients in an environment of complete hygienic control.
After the first rise, the dough is divided carefully so as not to damage it,
and then shaped by hand. The dough is then allowed to rise to a soft texture
again in a fermentation chamber that is kept at the correct temperature and
humidity. When the fresh-baked bread is taken from the oven, the plant is
filled with a rich, sweet aroma.
2. Preparing the cream
This is an important step that cannot be
left solely to machines.
The cream is prepared under careful human
supervision.
The ingredients for the cream filling are
mixed carefully and cooked gently in a large pot. This step is the key, as the staff judge the
quality of the cream by its viscosity, color, and water content. The resulting
custard is then chilled, and mixed with whipped fresh cream from Hokkaido,
creating a custard cream that melts easily in the mouth. This cream is the
basis of all our products. Mixing this cream with select ingredients such as
strawberry or green tea produces the various flavors that go into our cream
buns.
3. Filling with cream & wrapping the
bun
Because the cream buns are so soft, they
will be torn if wrapped by a machine.
After the buns cool, each bun is filled
with cream by hand. The buns then pass
through an X-ray inspection apparatus which checks that there is no
contamination and that the buns are filled uniformly with cream. After
inspection, the cream buns are carefully wrapped one by one.
With careful packaging and excellent
logistic services, frozen buns are shipped exclusively to
C3 Premium Partnerships, Inc., via refrigerated transportation to ensure that
safe and sanitary conditions are maintained throughout the products journey to
the Philippines.
From the port, products will be transported
by a reefer container, then stored in a temperature-controlled storage. To preserve the quality of the frozen goods,
a refrigerated van will be used for delivery to stores. Cream buns are thawed daily in the
warehouse then distributed to each store.
Once buns are thawed properly, each must be kept chilled before
serving. For best quality, cream buns
must be consumed within 24hours, preferably by 2pm of the following day, based
on Japanese standards.
It wasn't long ago
when Hattendo opened its first store in the Philippines. It was in the middle of May 2015, at Mega
Fashion Hall SM Megamall, where people lined up to get a taste of Hiroshima's most
popular cream bun!
All cream buns are
baked and hand wrapped in Hiroshima, Japan, then shipped frozen to the
Philippines, Korea and Taiwan. Thawing
is done 24 hours prior to serving/selling, under strict temperature management.The store's design
is patterned after Japan's style, with visible wood grain finish. Cream buns are displayed in an enclosed glass
chiller, maintaining 5°C, as per Japan's standards for best quality.
Hattendo's second
store opened almost simultaneously with the first, in one of the biggest mall
in the metro, SM Mall of Asia. Six months after
the succesful opening of the first two stores, Hattendo has opened its third
store in Greenhills Theatre Mall.
Unlike the first
two stores, this one is different because it is an inline kiosk and there is a
counter table top across, where customers can rest and bite into the creamy
goodness of Hattendo buns.
Drinks are also
offered as perfect combination to the delicious cream buns. Customers may choose from any of the
following beverage: canned coffee, milk, flavored tea or water. All drinks are
served chilled, just like the cream buns. Bundle order starts at P250. It comes
with 2 pcs cream bun and 1 drink.
Come visit Hattendo
and sink your teeth into the famous Hiroshima cream buns, available in seven
delectable flavors: custard, whipped cream, matcha, chocolate, azuki, mango,
and chestnut. Cream buns are sold at
P118 per piece. It is also available in
pack of 4 (P420) and box of 6 (P600).
Store locations: