SM Grand Christmas Parade goes nationwide #MerrySMChristmas2015

Just in time for the holiday season, SM Supermalls is holding its annual Grand Christmas Parade in select SM malls nationwide as part of the festivities. The parade started last November 6, and will be held until January 1, 2016.

In previous years, shoppers from Metro Manila and South Luzon areas were treated to a display of colorful lights and animated characters during the mall’s much-awaited annual Christmas parades. This year, other malls outside of Luzon will be participating with their own themed parades featuring popular kiddie characters from Sanrio led by Hello Kitty, Santa Claus, and other Christmas characters. Cuddly animals all dressed up for the holidays like polar bears and penguins will also be present to bring cheer to children of all ages.

Earlier this month, all SM malls all over the country officially ushered in its Grand Christmas celebrations for an entire weekend. Shoppers were greeted by famous figures from Disney, Pixar and other children’s fantasy world characters such as Mickey Mouse, Donald Duck, Elsa of Frozen, Charlie Brown, Snoopy, Barbie, and many more.

Every year, shoppers never fail to feel the thrill of the Christmas spirit in the halls of SM’s malls. In line with the season of giving, it is their way of giving back to their shoppers and providing them with the festive feels as they spread the love to their family and friends this holiday season.

For a complete schedule of the parade and other upcoming holiday activities in different SM malls, log on to SM’s official Christmas microsite, and follow their social media accounts on Facebook, Twitter, Instagram and Viber to get insider access to all the latest fun events in all malls nationwide. Shoppers can also share their happy holiday moments in SM through the hashtag #MerrySMChristmas2015.

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