Second NBA STORE in the Philippines to open today at SM Megamall
The second NBA STORE in the Philippines in SM Mega Fashion Hall will open today, October 16, 2015 (pct: @nbastoreph instagram)
National Basketball Association (NBA)
announced today that it will open its second NBA Store in the Philippines on
Oct. 16 at the Mega Fashion Hall in Manila.
To celebrate the opening, five-time NBA champion Ron Harper will make an
appearance to meet and interact with fans.
Managed by International Athletic Trading
Company, Inc. (IATC), the new NBA Store will offer basketball enthusiasts
authentic NBA merchandise and memorabilia. The store will feature an
extensive selection of NBA products from all 30 teams, including: official
jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and
collectibles. Fans can also find autographed NBA memorabilia as well as a
personalized jersey service.
“The initial flagship NBA Store in
Glorietta has established itself as the premier destination for NBA fanatics in
the country and we could not be more excited to fuel their passion with the
unveiling of our second store,” said Melvin Lloyd Lim, President and CEO,
IATC. “By opening our doors in the heart of Metro Manila, we look forward
to providing more fans access to a comprehensive assortment of NBA merchandise,
bringing the authentic NBA shopping experience to Filipinos.”
“We are thrilled to expand our footprint
with the opening of the second NBA Store in the Philippines,” said Carlo
Singson, Associate Vice President and Country Manager for the Philippines, NBA
Asia. “IATC is the ideal partner in our efforts to outfit more Filipinos
in their favorite NBA apparel and to offer the widest range of NBA merchandise
in the Philippines.”
The NBA Store will carry products from
brands such as adidas, NIKE, Under Armour, New Era, Panini, Spalding, Stance,
2K Sports, and many more, including select NBA apparel exclusive to the store.
The first 10 visitors to the NBA Store in
Mega Fashion Hall will be invited to attend a VIP launch event and that
includes the chance to meet with Ron Harper. While in Manila, Harper will
also visit the flagship NBA Store in Glorietta to interact with fans.
Regular store hours of the NBA Store in
Mega Fashion Hall are 10:00 a.m. to 10:00 p.m. daily.
Earlier this month, the flagship NBA Store
in the Philippines received the 2015 Asia Sports Industry Gold Award for the
“Best Sports Retail Campaign” in recognition of the store’s industry leading
standards.
About NBA
The NBA is a global sports and media
business built around three professional sports leagues: the National
Basketball Association, the Women’s National Basketball Association, and the
NBA Development League. The league has
established a major international presence with offices in 13 markets
worldwide, games and programming in 215 countries and territories in 47
languages, and NBA merchandise for sale in more than 125,000 stores in 100
countries on 6 continents. NBA rosters
at the start of the 2014-15 season featured a record 101 international players
from 37 countries and territories. NBA
Digital’s assets include NBA.com and NBA Mobile, which achieved record traffic
during the 2014-15 season, as well as NBA TV.
The NBA is the No. 1 professional sports league on social media, with
more than 875 million likes and followers globally across all league, team, and
player platforms. Through NBA Cares, the
league addresses important social issues by working with internationally
recognized youth-serving organizations that support education, youth and family
development, and health-related causes.
About International Athletic Trading
Company Inc.
International Athletic Trading Company,
Inc., (IATC, Inc.) is a joint venture partnership between Ever Fit Holding Company,
Inc. and IP Ventures, Inc. Ever Fit Holding Company, Inc. is engaged in retail
and wholesale of apparel. Its stakeholders have more than 25 years of
experience in retail operations in major malls located in the Philippines. It
has 65 retail stores with an average selling floor area of 100 square meters.
Over the past five years, it has managed to grow its business at an annual
compound growth rate of 6%. The basic strength of its management lies in being
able to immediately identify changing market trends and adopt strategies
proactively. IP Ventures Inc. is a well-known venture & private equity
group in the Philippines with investments in retail, gaming, technology, media
and telecommunication. Considered as one of the pioneers of the Internet industry,
IP Ventures listed the first online gaming company and first internet data
center company in the country. IP Ventures also owns Netopia with over 60
outlets located in high traffic malls representing over 6,000 square meter of
retail space. IP Ventures maintains a joint-venture with Philstar.com to run
and operate NBA.com Philippines and has exclusive distribution rights for NBA
2K games. IP Ventures is also launching NBA 2K Online in the Philippines in
2015.
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