GSK launches "Great Little Moments" with #SayNoToNgilo campaign alongside with its new Mouthwash
Let's admit, sometimes we all feel this "pangingilo" or teeth sensitivity in one way or the other. In some cases, there are certain foods that make us feel that way, there are also some varied sounds that cause us to feel "ngilo."
Sometimes, it gets so irritating and feels awkward, right?! As a result, we tend to withdraw and stay away from those things that cause us to feel uneasy and gives us discomfort, subsequently depriving ourselves of being happy and comfortable to the things that we supposedly like to experience. Like doing and sharing little moments with our loved ones.
Last June 5, 2015, GSK (GlaxoSmithKline) and Sensodyne feel for all of these... they had launched the "Great Little Moments" with #SayNoToNgilo campaign alongside with its new mouthwash, to complete the team!
Sensodyne Brand Ambassador, Luis Manzano (left most); Dr. Mae Abarquez, Senior Assistant VP Watsons; Gianina Fortun, Associate Product Manager- Oral Care; Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines; Dr. Juan Vicente Jaurigue and the event host Sam Oh.
Sensodyne, the #1 sensitivity toothpaste in
the Philippines, and recommended by dentists, affirmed its commitment to create
a future where every Filipino is sensitivity-free with the “Say No to Ngilo”
advocacy.
Sensodyne initiates the "Great Little
Moments" campaign. This campaign encourages consumers to enjoy their
“Great Little Moments” like they used to now that they are free from
sensitivity.
To complement its dental care line and help
promote the expert sensitivity regimen, Sensodyne now introduces its new
mouthwash that gives not only the benefits of your regular mouthwash but also
pangingilo relief.
For 9 out of 10
Filipinos who suffer from sensitive teeth or pangingilo, “sensitive” is a bit
of an understatement to describe the delicate condition of their teeth.
Characterized by a short, sharp, shooting
pain, which many sensitivity/pangingilo sufferers often choose to just endure,
the discomfort caused by sensitive teeth may only last for a short period, but
the emotional effects of missing out on those precious moments with your loved
ones over food and drinks has a far longer impact.
“Having sensitive teeth can mean anything
from getting a mild twinge to having severe discomfort that can last for
several hours. It can also be an early warning sign of more serious dental
problems.” said Dr. Rannier Reyes of the Philippine Periodontal Society.
Sensitive teeth occurs when the layer of
enamel becomes thin and exposes the softer dentine underneath. This soft layer
makes up the inner part of the tooth leading to the tooth’s nerve center and
triggers the pain you feel.
Other things that can cause sensitive teeth
are:
Brushing too hard or using a hard bristled
toothbrush
Teeth grinding
Gingivitis (gum disease)
Last year, GlaxoSmithKline, the makers of
Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also
recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where
dentists, consumers and Sensodyne came together to enjoin everyone to heed the
call to take action to no longer endure the discomfort of pangingilo.
In 2015, GSK and Sensodyne takes the advocacy
a notch higher with the launch of “Great Little Moments” digital campaign which
encourages Filipinos not only to “Say No to Ngilo,” but also share their
experiences after converting to Sensodyne and how they are able to fully enjoy
their great little moments sensitivity-free.
“With the start of the summer season,
everyone is now looking for someplace or something cool, be it at the beach,
the pool or even just a quick respite from the heat with some cold drinks or a
cone of ice cream, but if you have sensitive teeth, enjoying those cold treats
can be a bit tricky,” says Heather Pelier, Incoming Consumer Healthcare General
Manager, GSK Philippines.
Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines
“But it’s more than just missing out on
food. When you choose to just endure the pain, you do it at the expense of
fully enjoying experiences and social occasions that go along with it, making
you miss out on those great little moments with your loved ones,” Pelier added.
The digital campaign encourages consumers
to share their “Great Little Moments” in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a
photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can
now fully enjoy because they are pangingilo-free. Winners of the contest will
win a trip for two to South Korea.
“For
those who have sensitive teeth like me, I know you’d agree that it is not
something you can just ignore. Sensitive teeth can ruin the mood of any
romantic date, or stop you from enjoying those unforgettable moments with your
loved ones,” Sensodyne brand ambassador, Luis Manzano shares.
Sensodyne Brand Ambassador, Luis Manzano
Heather Pelier adds, “Our message is
simple, there is no need for sensitivity to impact anyone’s life. Making a
simple change to one’s oral care regimen will make a real difference. Now that
Sensodyne has reached out to more Filipinos who used to just endure the pain,
we want to encourage them to tell their stories now that they can enjoy their
favorite food and drinks and fully enjoy the eating moments with their family
and friends without fear of pangingilo.”
Fresher breath with Sensodyne Mouthwash
With the launch of the new campaign, GSK is
introducing the new Sensodyne Mouthwash to complement its toothpaste and
complete its expert sensitivity regimen to help consumers put an end to teeth
sensitivity.
Sensodyne Mouthwash has all the benefits of
a regular mouthwash like providing lasting freshening effect, and fluoride to
strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo
relief. It has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP.
The mouthwash is distributed in major supermarkets and drugstores nationwide.
“We highly recommend that you use the
Sensodyne mouthwash together with the Sensodyne toothpaste to give clinically
proven relief and daily protection for pangingilo,” says Pelier.
So, if you have pangingilo, switching to
Sensodyne to replace your regular toothpaste and mouthwash can make a big
difference not only in your enjoyment of everyday life, but also in your
overall oral health.
Don’t let the pain of sensitivity get in
the way. Say No to Ngilo and Yes to those Great Little Moments!
About Sensodyne®
Sensodyne offers a full range of
toothpastes, toothbrushes and mouthwashes for sensitive teeth/pangingilo. The
best toothpaste and mouthwash for lasting protection from tooth pain is one
specially formulated to help protect against sensitive teeth/pangingilo. Sensodyne
is the most recommended brand by dentists for sensitive teeth (Source: Ipsos
Survey, Jan 2014). Sensodyne and the rings device are registered trademarks of
the GSK group of companies. For further information, please visit http://sensodyne.com.ph/.
About GSK
GlaxoSmithKline (GSK), one of the world’s
leading research-based pharmaceutical and healthcare companies, is committed to
improving the quality of human life by enabling people to do more, feel better
and live longer. For further information please visit www.gsk.com.
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June 8, 2015
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