Iconic DJ Cash Money joins MTV MUSIC EVOLUTION 2015 Performers' line-up
ONE
LUCKY FAN AT MTV MUSIC EVOLUTION TO WIN AN EXCLUSIVE PAID-TRIP1 FOR TWO TO MTV WORLD
STAGE MALAYSIA 2015
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Tweet
it: .@djcashmoney12 joins @MTVAsia MTV Music Evolution performers’
line-up on 17 May, Manila #mtvmusicevo
Tweet
it: Take part in @MTVAsia Instagram contest on 17 May
at #mtvmusicevo to stand a chance to win an exclusive paid-trip to the #worldstagemy
2015!
With 1 more sleep to the MTV Music Evolution 2015, which is set to take place at the
historic Quirino Grandstand, Rizal Park in Manila on Sunday, 17 May 2015, MTV today announced several news highlights in its ramp-up to the highly-anticipated
one-night- only outdoor live music event this Sunday:
One of the most prolific DJs
in hip hop history, DJ Cash Money, will join the show’s current performers’ line-up consisting of the iconic and
Grammy Award-winning hip hop act, Naughty
by Nature, Billboard Hot 100 hip hop artist, YG, Filipino-American rapper, record
producer and dancer,
Apl.de.ap, the Philippines’
most celebrated rapper, Gloc-9
and Philippines’ hottest hip hop act, Abra.
He replaces DJ Mustard who will not be able to perform at MTV Music Evolution 2015
due to personal reasons. DJ Mustard sends his sincere apologies to all his fans
in Asia.
Amongst the thousands anticipated
at the show, one lucky fan will win an exclusive paid- trip1 for two to the MTV
World Stage Malaysia 20152. Fans at the event can take part in an Instagram contest
with the hashtag #mtvmusievo to stand a chance to win this exclusive trip to Kuala
Lumpur later this year. This includes chances to win limited edition MTV merchandize.
Entries can be a selfie, wefie, #ootd (i.e. Outfit of the Day), or fans’ best hip
hop moves through an instavid.
For the early birds heading to
the show, free cab rides are up for grabs for the first 1,000 fans from within Metro
Manila via GrabTaxi to the MTV Music Evolution event from 2.30pm
– 6pm on 17 May. Fans simply show the history
of their booking at the GrabTaxi booth at the
event
to get their cashback of PHP150 per ride.
Apart from MTV Asia VJs Alan
Wong and Hanli Hoefer, the MTV Music Evolution 2015 will also be co-hosted with
MTV Pinoy VJs Yassi Pressman and Chris Schneider.
DJ Cash Money
DJ CASH
MONEY
With
over three decades of experience, DJ Cash Money (born Jerome Hewlett) is a Philadelphia-
based American turntablist, hip-hop artist, and record producer who became one
of the most prolific DJs in hip hop history.
DJ Cash
Money’s music journey began in the streets of Philadelphia as a dancer travelling
from block party to block party in search of the spotlight. He took the name Cash
Money from his nickname on the basketball court as he was known to have the “money”
shot. While being part of a dance group, “Sonic Wave”, he made mixed tapes for the
group’s choreography and became a major player on the mix tape and DJ scene in his
high school and in his Southwest Philadelphia neighbourhood. However, it was not
until he heard the sounds from DJ Grandmaster Flash that sealed his decision to
make music his career.
A cultural
icon in the DJ world today, DJ Cash Money is best known for his pioneering scratch
techniques, lightning speed and fierce musicality on the turntables. Artistic creations
such as the Transformer Scratch and the DJ Cash Money Turntable Style Position are
just two of his most famous inventions for the DJ world. Over the years, he has
revolutionized the technology for DJs and the manufacturing of turntables, which
has since earned him the title as the first DJ to be inducted into Technics DJ Hall
of Fame. He is also known to be the only DJ to have won all three DJ championships
for the New Music Seminar and the DMC DJ Championships.
In the
early 90s DJ Cash Money began producing tracks and remixes for several top hip-hop
and pop artists such as P.M Dawn, The Roots, Busta Rhymes and Q-Tip. In 2004 he
performed at the 2004
Summer
Olympics in Greece. In 2007 he received a sneaker deal with Puma that produced the
“DJ
Cash
Money YO-MTV Raps Limited Edition Puma Sneaker”.
DJ Cash
Money continues to tour around the world and stays relevant by keeping his ear close
to the streets and by studying current trends in music.
Twitter:
https://twitter.com/djcashmoney12
The
free entry show is recorded live for global
telecast under the MTV World Stage global series to an international audience of
more than three-quarters of a billion households in over 160 countries. The show
premieres on-air on Saturday, 30 May at 7.00pm in the Philippines.
MTV
Music Evolution 2015 will open its doors at 3pm, with the event commencing at 7pm.
MTV Music Evolution 2015 is presented by the Tourism Promotions Board (TPB) of the
Philippine Department of Tourism (DOT), co-presented by Nestle® Drumstick® and major
sponsors Nestlé® Kit Kat® and GlobeTM, supported by the National Parks Development
Committee (NPDC), with media partners Circuit magazine, Gist.PH, Inquirer.net, 99.5
Play FM, Wave 89.1, Oomph! Radio (Cebu, Davao and Zamboanga), WhenInManila.com,
PhilippineConcerts.com, Scout Magazine, broadcast partners Cignal and Dolby, ride
partner GrabTaxi, hotel partner H2O, post party partner Chaos at City of Dreams
and roadshow venue partner, Robinsons Place Manila.
MTV
Music Evolution is a live music event that brings to life the evolution of a music
genre and enables young people to experience and discover how music styles and sounds
have evolved over the years. MTV Music Evolution marks its inauguration 2015 edition
with a feature on hip hop, showcasing iconic and contemporary hip hop acts from
both international and local music scenes on a single stage,
while featuring the best
of Philippine music and
culture to international
youth audiences.
MTV
MUSIC EVOLUTION PROGRAMMING
PROGRAMMING FOR TELECAST ON MTV ASIA:
o
MTV HIPHOP EVOLUTION
MANILA –
A 30-minute
show, which has MTV VJs Alan and Hanli explore the history of hip hop
through
a uniquely Filipino lens, experiencing Manila’s vibrant hip hop scene, as they trace
the genre’s American roots to the global phenomenon it is today. Special guests
include Abra, LDP, Ron Henley, Pia Magalona (wife of the late Francis M) and more.
Premieres Saturday, 16 May at 6.00pm (WIB), 7.00pm (PH/SG), 8.00pm (MY)
and
11.30pm (TH)
o
MTV MUSIC EVOLUTION
MANILA HIPHOP (DIGITAL EXCLUSIVE) –
Wake
up and relive
the highlights of Manila’s
biggest night of
hip hop on
www.mtvmusicevo.com, featuring a special
early bird viewing
of MTV Music
Evolution
2015’s best performances.
o
MTV MUSIC EVOLUTION
MANILA HIPHOP (MAIN SHOW) –
This
one-hour show features live performances, interviews and behind-the-scenes
from
MTV Music Evolution Manila 2015.
Premieres Saturday, 30 May at 6pm (WIB/TH), 7pm (PH/SG), 8pm (MY)
o
MTV MUSIC EVOLUTION
MANILA: PINOY SPECIAL (SEA & MTV PINOY AIRING)
Go on a musical journey in this
30-minute breakout special featuring Gloc-9,
Apl.de.ap,
Abra, Loonie, Ron Henley and more, taking us through the evolution of
Pinoy
hip hop, from its original sounds to the music of the moment and beyond.
Premieres Saturday, 6 June at 6pm (WIB), 7pm (PH/SG), 8pm (MY)
NEWS
UPDATES ON SOCIAL MEDIA
In the
weeks ahead, fans can get direct information by following MTV Asia on Facebook,
Twitter and
Instagram
for news updates on MTV Music Evolution 2015.
Instagram:
mtvasia
Hashtag:
#mtvmusicevo
About
MTV
MTV
is the world’s premier youth entertainment brand. With a global reach of more than
a half-billion households,
MTV
is the cultural home of the millennial generation, music fans and artists, and a
pioneer in creating innovative
programming
for young people. MTV reflects and creates pop culture with its award-winning content
built around compelling storytelling, music discovery and activism across TV, online
and mobile. Outside of the United States, MTV is part of Viacom International Media
Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading
creators of programming and content across all media platforms. For more information
about MTV in Asia, visit www.mtvasia.com.
About
The Philippine Department of Tourism
The
Philippine Department of Tourism (PDOT) is the lead government agency in charge
of developing the country’s tourism industry as a major socio-economic activity that generates employment, income, and investment for the benefit of the
Filipino people. The agency is committed to adhere to the national development goals
through the formulation of policies and implementation of plans and programs that
intend to accelerate sustainable development, in addition to positioning the Philippines
as a premiere and globally competitive tourist destination for both domestic and
foreign tourists. For more information about The Philippine Department of Tourism,
visit www.itsmorefuninthephilippines.com
About
Tourism Promotions Board Philippines
The
Tourism Promotions Board Philippines (TPB PHL) is a corporate body attached to the
Philippine Department of Tourism. It is tasked to formulate and implement an integrated
domestic and international promotions and marketing program for Philippine tourism.
It is responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination.
Specifically, it shall market the Philippines as a major convention destination
in Asia, taking charge of attracting, promoting, facilitating, and servicing large-scale
events, international fairs and conventions, sports competitions, expositions and
the like. For more information about the Tourism Promotions Board Philippines, visit
www.tpb.gov.ph
ABOUT
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ABOUT
GLOBETM
GlobeTM
is a leading telecommunications company in the Philippines. Our mission is to inspire
and enrich lives through
communications by way of our vision of having the happiest customers. Through our
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About
The National Parks Development Committee (NPDC)
The
National Parks Development Committee (NPDC) is tasked to develop, administer, and
manage the Asia’s 8th
best
and Philippines’ people’s park, the Rizal Park, in Ermita, Manila, and the historic
Paco Park in San Marcelino, Manila. The agency offers
venues and facilities
for local and
international events, and various
forms of entertainment such as Concert at the Park (Sunday),
Labs Kita Sabado (Saturday), Weeknights@6 (Friday), Cinema in the Open-Air,
and Paco Park Presents (Friday). For more information about the National Parks Development
Committee, visit the website www.npdc.ph
and the
official Facebook page www.facebook.com/NPDC.PH.
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