The 6th Year of the AJINOMOTO UMAMI Culinary Challenge

The annual Ajinomoto® Umami Culinary Challenge (UCC) 2015 is slated on

Friday, January 30, 2015 at the Hall 2 of the SMX Convention Hall from 6:00 AM – 6:00 PM. On its 6th year, UCC organizer, Ajinomoto Philippines Corporation, puts together the best culinary teams from Luzon-Visayas-Mindanao in one (1) cooking arena to showcase their masterful culinary creations. UCC is the biggest, intercollegiate, multi-category culinary competition that focuses on the delicious potential of umami, the 5th basic taste. The event attracts HRM and Nutrition students in 54 schools coming from NCR, Ilocos, CALABARZON, Central Luzon and Bicol Regions and regional winners from Visayas and Mindanao.

Apart from the Luzon-Visayas-Mindanao Cooking Showdown, UCC 2015 features three (3) competition categories: Best Filipino Umami Dish, My Own Umami Creation and My Eat Well, Live Well® Plate. The competing teams will be judged based on intensity of their dish’s umami taste, culinary technique and creativity, dish preparation and plate presentation. One of the major criteria is  the Eat Well, Live Well.® Cooking, which referred to culinary nutrition or the integration of culinary skills and nutrition knowledge to create delicious and nourishing umami dish.

Winners will receive cash prizes: first place winners P10,000, second place winners P8,000 and third

place winners P5,000. National Showdown winners will receive PhP 15,000. Major prizes also include gifts from UCC 2015 sponsors: La Germania, Solane, Fujidenzo and Masflex.

Ajinomoto® advocates culinary nutrition embodied in its slogan Ajinomoto® Eat Well, Live Well. Leading technical experts in food, nutrition and medicine will also provide valuable insights to student competitors

to solidify their background in culinary nutrition and educate them about umami and its

role in health and nutrition. Umami, the scientifically recognized and proven 5th basic taste alongside

sweet, sour, bitter, and salty, was first identified and isolated by Dr. Kikunae Ikeda of Tokyo Imperial

University in 1908.

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Ajinomoto Philippines Corporation (APC) is an affiliate of Tokyo-based Ajinomoto Co., Inc. Established in 1958, APC lives by its promise to provide consumers products that will always give the delicious taste to healthy and nutritious meals as embodied in APC’s slogan Ajinomoto® “Eat Well, Live Well.®” APC’s complete line of quality food and seasoning products are produced by international affiliates and local toll manufacturers using Ajinomoto’s license, quality standards and technological expertise. APC’s products include AJINO-MOTO® Umami Seasoning, Ajinomoto® Brand Ginisa Flavor Seasoning Mix, Ajinomoto® Brand Chicken Powder, PORKSAVOR® Allin-One Seasoning Mix, CRISPY FRY® Breading Mix, CRISPY FRY® Seasoned Crumbs, TASTY BOY® All PurposeBreading Mix, AJI-SHIO® Seasoning Mix, Ajinomoto® Brand Sinigang and FRES-C® Concentrated Powdered Drink

LIST OF SCHOOLS (AS OF JANUARY 27, 2015)

ACADEMY OF ASIA SCHOOL OF TECHNOLOGY

AND ARTS

ASIAN INSTITUTE OF MARITIME AND STUDIES

BENEDICTO COLLEGE

BULACAN STATE UNIVERSITY

CALAYAN EDUCATIONAL FOUNDATION

CENTRAL LUZON OF COLLEGE AND

TECHNOLOGY

CENTRO ESCOLAR UNIVERSITY- MALOLOS

COLEGIO DE SAN JUAN DE LETRAN- LAGUNA

COLEGIO DE SAN LORENZO

COLLEGE OF THE IMMACULATE CONCEPTION

DE LA SALLE UNIVERSITY- DASMARIÑAS

DE LOS SANTOS STI- COLLEGE

DOMINICAN COLLEGE (SAN JUAN)

DR. CARLOS S. LANTING

EMILIO AGUINALDO COLLEGE (MANILA)

FACILITIES MANAGEMENT COLLEGE

FAR EASTERN UNIVERSITY

FIRST ASIA INSTITUTE OF TECHNOLOGY AND

HUMANITIES (FAITH)

GREEN VALLEY COLLEGE FOUNDATION, INC.

HERCOR COLLEGE

HOLY CROSS OF DAVAO COLLEGE

JOSE RIZAL UNIVERSITY

LA CONSOLACION COLLEGES- TANAUAN

LA CONSOLACION COLLEGES- NOVALICHES

LAGUNA COLLEGE

LYCEUM OF SUBIC BAY

LYCEUM OF THE PHILIPPINES UNIVERSITY

(CAVITE)

MALAYAN COLLEGE LAGUNA

MANILA TYTANA COLLEGE

MARIANO MARCOS STATE UNIVERSITY

MARIANO QUINTO ALLARILLA POLYTECHNIC

COLLEGE

MARINERS' POLYTECHNIC COLLEGES

FOUNDATION

METROPOLITAN MEDICAL CENTER-COLLEGE OF

ARTS SCIENCE & TECHNOLOGY

MIRIAM COLLEGE

OUR LADY OF PERPETUAL SUCCOR COLLEGE

(OLOPSC)

PAMANTASAN NG LUNGSOD NG MARIKINA

PANGASINAN STATE UNIVERSITY

PARTIDO STATE UNIVERSITY

PERPETUAL HELP COLLEGE MANILA

PHILIPPINE CULTURAL COLLEGE

PHINMA ARAULLO UNIVERSITY

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

(SAN JUAN)

ROGATIONIST COLLEGE

SAINT FRANCIS OF ASISSI COLLEGE

SAN PEDRO COLLEGE OF BUSINESS

ADMINISTRATION

SOUTHEAST ASIAN COLLEGE

ST. DOMINC COLLEGE OF ASIA

TARLAC STATE UNIVERSITY

TECHNOLOGICAL UNIVERSITY OF THE

PHILIPPINES

UNIVERSITY OF PERPETUAL HELP SYSTEM

DALTA-MOLINO

UNIVERSITY OF RIZAL SYSTEM (ANTIPOLO)

UNIVERSITY OF SANTO TOMAS

UNIVERSITY OF THE EAST (MANILA)