G.I. Jane Collection by BUM

Last September 22, 2014,  BUM Equipment unveiled its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

There are two categories for this particular collection—The Statement Shirts and the Skater Tops with Skirts.

Jane Oineza’s Statement Shirts

Once there was this quote that perfectly describes Jane, “It’s hard to be yourself in a world that wants you to be like them.” But when she was just one of the housemates, she was brave enough to hold onto what she strongly believed in. Thus, the statement shirts were born.  

The statement shirts texts will read: ‘I am Misunderstood’, ‘I’m Real’, and ‘I am Stronger’, respectively and are all printed on black shirts. These speaks of Oineza’s transformation for the past months, which truly defines ‘who’ she is as an individual, as a young talented celebrity.

Oineza, being a youth brand ambassador is a reflection of a young woman who is brave enough to face all the critics and stay true to herself, no matter what.

This collection will be the first one to come out in the market on the said mentioned date and can be purchased at all BUM boutiques nationwide.

Jane’s Skater Tops and Skirts

Being a young lady, apart from being a celebri-TEEN, she prefers the preppy look. Jane is the ideal image who projects that aura of a ‘privileged’ lifestyle. She stays simple and fresh-looking with her choice of clothing combining it with the accessories without overpowering her real personality, that’s what she is.

As young lady who just blossomed after celebrating her 18th birthday inside the PBB House, Jane Oineza along with BUM, a thriving brand apparel is launching three variants of skater tops and skirts under the G.I. Jane collection as well.

Though black in theme, the Skater Skirts comes in three designs; black skull print, white skull print and diamond pattern print. While G.I. Jane skater tops are spandex long sleeves with accentuations to differ one tops from the other. These items can be bought in pairs or can be bought separately.
The said girly-themed collection will soon be available in November this year. Also, these will be exclusively available in all SM department stores.

Jane Thoughts on these Collections

“I am excited with the collection. And it truly is me. It spells out who I am on and off camera,” Jane shares.

The collections are something that any young lady would grab and own several pieces because of its message and the design. The G.I. Jane collections do not just reflect Jane’s personality but can be identifiable by any female growing up in the world of ‘peer pressures’ and stay committed to her ideals and do not conform to the standards dictated of the ‘world’ around her.

“I do hope that even with the line of clothing via BUM, I can be a living testimony to girls out there to standout and not just be one of the many girls corrupted by any sort of ideals.”

To know more about BUM latest collection-- G.I. Jane, visit its social media accounts such as Facebook, Twitter, and Instagram via @officialbumph or visit its official website www.bumequipment.com.ph.

That's me and beautiful Jane during their launch as BUM's newest brand ambassadors

To Jane, you've really come a long way. That picture of you and me was just taken this last March 12, 2014 during BUM Equip's "Colorful Rebelation Night" event with the theme "Unleash Your RealiTEE." During the said event, Jane was also launched and presented to the media as one of  BUM's newest brand ambassadors alongside with Nash Aguas, Ella Cruz and Diego Loyzaga. 

Shortly after more than a month, she was tasked to enter ABS-CBN's reality tv program, PBB: All In (Pinoy Big Brother) as one of the celebrity housemates. I, myself frantically followed this edition of PBB since I am also one of Jane's believers and admire her talent, hoping that she'd be given great opps and exposure to reach her full stardom. Now that you're in full-bloom Jane, I only wish what's best for you. Just stay grounded, set aside the heart issues, think of your career and family first because opportunity knocks only once. Get hold of it and never let go, 'coz you deserve to be on top, girl. :))


With its humble beginnings in 1992 producing apparel exclusively for boy’s teens, tapping the market segments B, C & D levels, BUM EQUIPMENT, INCORPORATED trademarked and patented a totally different entity from the imported Brand of the same name and had successfully grown into a full line of apparel wear. It continuously upgrade new product lines and creates extensive marketing and advertising methods  to  determine the customer’s needs, wants, and expectations. It offers goods with services, programs and activities that would eventually institutionalize the brand BUM

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