ZALORA "OWN NOW" CAMPAIGN
BRAND CAMPAIGN CREATED BY BBH
The campaign features models and young influencers from
across Asia bringing the ‘OWN NOW’ idea to life. The different ‘owns’ featured
throughout the duration of the campaign include “Own the Dress”, “Own the
Night”, “Own the Meeting” and “Own Hari Raya”. The campaign will roll out in
the Philippines, Thailand, Vietnam, Hong Kong and Singapore with a variety of
‘owns’ across channels including online, out-of-home, TVC and print in the
coming weeks.
Scott McClelland, Executive Creative Director, BBH Asia
Pacific said: “Own now' is all about confidence. It's that feeling you have
when you're wearing something new and cool, or when you're doing something you
love. So while the idea works nicely for online fashion, it's also a great way
for Zalora to say to people - have fun, be confident about yourself and 'own
it.”
Alongside models, the OWN NOW campaign features a range of
people from across Asia who embody the OWN NOW idea. These ‘owners’ are from
the worlds of fashion, music and photography and include fashion blogger Ayla
Dimitri from Indonesia, resident DJ from the Philippines, the Zombettes- Sanya
Smith and Ornussa Cadness, video blogger Huy Me and fashion photographer Tang
Tang both from Vietnam.
Tito Costa, Regional Managing Director, ZALORA Group said, “The
concept of OWN NOW has shaped the ZALORA brand and given us a clear and concise marketing
narrative. With our extensive collection of global and local styles on our app
and sites, people can 'take on' their world. OWN NOW is about having the
tenacity to believe that you can own your world and any situation you find
yourself in.”
The campaign debuts in Malaysia and Indonesia today and can
be previewed at http://blog.zalora.com/news/zalora-own-now/.
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