LG brings non-electric convenience with world’s first EverCool refrigerators

Food spoilage is one of the many repercussions whenever there is a power cut, especially since home refrigerators are rendered useless with the absence of electricity. In the Philippines alone, a number of brownouts and power outages have occurred last year. Even up to this date, there are rural areas which either lack electricity supply or don’t have electricity at all.

Just in time for the fast approaching rainy season when the possibility of power outages become higher, global technology leader and home appliances trailblazer LG Electronics continues its commitment to make lives easier for each of its consumers nationwide as it brings another innovation that addresses this problem—its newest line of refrigerators sporting its patented and game-changing Power Cut EverCool technology.

Touted as the world’s longest cool air retaining refrigerator, the Power Cut EverCool technology is designed to provide the finest and optimal cooling solutions during power outages and to households that occasionally lack electricity supply. LG’s breakthrough technology ensures continuous cooling (10’C in Ref section) of up to 9 hours even after the power cut, maintaining the freshness of the food.

“LG is committed to continuously provide innovative products, with the consumers’ needs at the heart of every innovation,” Mr. Youngmin Chae, vice president for LG Philippines’ Home Appliances, said. “EverCool is the answer to the unpredictable power cuts and unstable power supply.”

Mr. Chae added, “With LG’s EverCool refrigerators, Filipinos can be sure that no food will be spoiled even during long and unexpected power cuts. Even rural areas and provinces which lack sufficient supply of electricity can depend on LG’s EverCool technology for their cooling and food storing needs.”

LG’s EverCool technology is available in Single Door Refrigerator, 6 cu.ft and 7 cu.ft. It also provides different sections and feature for an organized space management like the Bigger Freezer, Tempered Glass Shelves and Stand Base.

For more information about LG’s new EverCool refrigerators, visit www.lg.com/ph, www.lgblog.com.ph or www.LGnewsroom.com; like LG’s official Facebook page “LG Philippines”; or follow @LGPhilippines on Twitter or Instagram.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.

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