Design students are all welcome to join at the Electrolux Design Lab 2014
Imagine this: You had an exhausting day at
school and you can’t wait to get home and rest. On your way home, the weather
was unpredictable and the pollution in the streets was horrible. As you enter
your room, you realize that it is not as spotless as you hoped it was. You come
in to the kitchen to find good food, but you find nothing on the dining table. You
had a draining day and the last thing you would want to do is take care of the
household chores.
As you let out a weary sigh, you realize
that your home appliances can take care of all these. You see the MAB cleaner
scanning your house and deploying its flying mini-robots to the areas in need
of cleaning. Meanwhile, an Atonium 3D Food Printer has determined your
nutritional needs and is working on a healthy meal for you. At the same time,
the Breathing Wall started to purify the air while recreating an environment
that will help you relive a happy memory. Imagine this futuristic scenario made
possible by you.
The futuristic MAB cleaner scans the
environment and deploys nano robots to clean dirty surfaces.
The Atomium 3D food printer concept, aims
to promote healthy lifestyles by incorporating play into food preparation.
The
Breathing Wall filters indoor air using a cutting-edge bio-oxygen
technology that eliminates contamination, odor and germs
This advanced home is the brainchild of the
top three winners at last year’s Electrolux Design Lab competition.
Electrolux Design Lab 2014
This year, Electrolux, a global leader in
household appliances, partnered with the University of the Philippines-Diliman,
De La Salle-College of St. Benilde, and University of the East-Caloocan to give
design students a chance to create a thoughtful, modern home for the rest of
the world to enjoy.
Design students around the globe are
invited to submit innovative ideas for the future household for a chance to win
€ 5,000 and a six-month paid internship at an Electrolux Global Design Center.
On its 12th year, Electrolux Design Lab
continues to pave the way for future visions of urban household lifestyles,
with the theme Creating Healthy Homes. The competition seeks ideas for
products, accessories, consumables and services for three focus areas: Culinary
Enjoyment, Fabric Care and Air Purification. Through the Design Lab
competition, Electrolux sees a creative and sustainable future that projects a
healthy well-being and pleasant environment for everyone to live in.
Andrea Pionilla, Marketing Manager,
Electrolux Philippines, explains, “Design Lab is Electrolux’s way of fostering
technological innovation. This year, we look forward to receiving creative new
ideas that will promote healthy and sustainable lifestyles to millions of
people around the world.” She adds, “Design students from the country are
capable of competing globally and are equipped with outstanding skills and the
drive to be recognized by the whole world. For the winning idea to come from
the Philippines this year would be a great finishing touch.”
All Filipino Design students are welcome to
join. To enter the competition, participants should submit the following: (1) a
brief of their concept; (2) a visual sketch illustrating their concept; and (3)
a description of the consumer benefits. Submission of entries is from March 1
to April 6, 2014. To know more about last year’s winning entries and the
details of the competition, visit www.electroluxdesignlab.com.
Electrolux is a global leader in home
appliances, based on deep consumer insight and developed in close collaboration
with professional users. We offer thoughtfully designed, innovative solutions
for households and businesses, with products such as refrigerators,
dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and
small domestic appliances. Under esteemed brands including Electrolux, AEG,
Zanussi, Frigidaire, Electrolux Grand Cuisine and White-Westinghouse, the Group
sells more than 50 million products to customers in more than 150 markets every
year. In 2013 Electrolux had sales of SEK 109 billion and 61,000 employees.
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