Calling all Shoe lovers! Join Figlia's "My Beautiful Sole" Shoe Design Contest

They say that "Diamonds are a girl's best friend." But those are way, way too expensive :)) And so I say, "Shoes are my best buddies!" I get to be with them anytime I want, I get to wear them in the most comfortable way, they complement my looks, they dictate my moves and rightfully bring me to places I ought to be. That's my ever reliable and dependable best buddy, I love my shoes!

I stumbled upon Ms. Marilyn Monroe's (+) quote about shoes and here's what she said: 
"Give the girl the right shoes and can conquer the world." I totally agree with her. Right shoes will lead us to right places and even great adventures in life! 

Here's one awesome news for all shoe lovers like me! Figlia has launched its shoe design contest entitled "My Beautiful Sole" which is open for all aspiring shoemakers or has the potential and has the skill to re- create a simple pair of shoes into fab and unique ones. Hmmm... this is so exciting, I can imagine a "Cinderella-like" shoe beaming in front of my eyes :))

 Charter International Inc. the company handling famous shoe brands like Figlia, Figlia Couture by Joey Enriquez, Shubizz, Figliarina, Barbie, Sorores and M.Nicole has sponsored a very fitting contest all interested shoe lovers and shoe makers out there! Here are the mechanics and contest rules: 

1. The theme of the shoe design contest is self-expression—My Beautiful Sole. Create a shoe using materials of your choice comply with the theme.
2. Go to Figlia’s website ( and navigate to the Promos tab for the official entry form.
3. Print the official entry form and accomplish it. Include your name, contact information and documentation with it as well.
4. Entries must be submitted on or before *January 31, 2014 at the Figlia Head Office (20th Flr. Centerpoint Bldg., Julia Vargas Ave., Ortigas Center, Pasig City) or drop in drop boxes located at Figlia branches (Shubizz Greenhills, Shubizz Southmall and Shubizz Fairview). Each entry must include the following: (1) A sketch studies of your work. (2) An actual prototype of your designed shoes (created with any of your selected materials) (3) submit along with the prototype (a) JPEG or PNG file of the step- by- step documentation process of the entry construction (with at least 6 photos of the documentation process compiled in 11 x 8.5 inch image size) OR (b)  MP4 or AVI video documentation (minimum of  2 mins and maximum of 6 mins documentation presentation) burned in a CD. Only one (1) entry per person is allowed. By submitting an entry, contestants acknowledge compliance with these contest rules, guidelines & conditions including all eligibility requirements.
5. Entries will be judged by Joey Enriquez of Figlia Couture and a special set of celebrity guest judges on *February 14, 2014, 3-5 pm at the SM Atrium, Bridgeway 5th Flr.
6. A fab-load of prizes including a brand new Wacom design tablet awaits the grand winner and his/ her mentor in creating the entry! Two runners up will also be selected and awarded! A participant can only win once, If a name wins more than once, he/ she gets the price of higher value.

*All submitted entries are owned by Charter International Inc. 

Prizes: All winners will be awarded a Starcard Membership from Figlia! That’s 10% off on all Figlia products for a lifetime!

GRAND PRIZE WINNER – (2) brand new Wacom unit [for the entrants and his/ her mentor] worth (Php 20, 800.00), 3K worth of Figlia GCs and a Starcard Membership
1st Runner-up – 2K worth of Figlia GCs, a pair of Figlia shoes and a Starcard Membership
2nd Runner-up – 1k worh of Figlia GCs, a pair of Figlia shoes and a Starcard Membership
3rd Runner-up – 1K worth of Figlia GCs and a Starcard Membership
4th Runner-up – 1k worh of Figlia GCs and a Starcard Membership

*Winners will be notified via registered mail and phone call. Winners must present any 2 of the following valid ID’s with photo ( i.e. Driver's License, passport, SSS, TIN, NBI clearance).
Winners may claim their prize at the Figlia Head office (20th flr. Centerpoint bldg, Julia Vargas ave Ortigas, Pasig City).

Winners must claim prize within 60 days upon announcement, winners will be notified via email and phone call.  Winners who failed to claim prizes within 60 days will be forfeited with prior to DTI- approval.

Submission Period: November 15, 2013- January 31, 2014
Announcement and Exhibit date: February 14, 2014

Figlia Head Office (Charter International Inc.)
Shubizz, The Shops Greenhills
Shubizz Southmall
Shubizz Fairview


                Sealed drop boxes shall be collected one day after the deadline for dropping of entries and to be brought to the Figlia Head Office located at 20th Flr. Centerpoint Bldg, Julia Vargas Ave., Ortigas Center, Pasig City for safekeeping under the custody of Ms. Jose Enriquez. All entries received in the Head Office shall be kept by Mr. Jose Enriquez in sealed drop boxes. A DTI representative will be invited to be present in the opening of entries during the determination of winners. 


Design skills -  creativity with materials used, visual impact, color                                            40%
Construction techniques – materials used, sturdiness, wearability                                         30%
Overall presentation - Figlia factor, appeal, accompanying accessories                                 25%
            Incorporation of theme                                                                                                         5%

TOTAL   100%

"My Beautiful Sole" will be judged by the following: Mr. Jose V. Enriquez (Charter International Inc. President), Ms. Marina Benipayo, Mr. Ricardo Cepeda, (Representative from WACOM Philippines) and Lissa Kahayon. 

You can save and print this entry form

Here's a video on how to join Figlia's 
"My Beautiful Sole" contest

What are you waiting for? Get this rare chance to express your skills in the shoe industry. Create your dream pair of shoes and make it happen. Join the "My Beautiful Sole" contest. 

If you can feel it, I can also "Figlia!" (feel yah) 

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That's Mr. Joey Enriquez at the center with us, the bloggers who really love shoes! 

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